Author: Kashmeera Sambamurthy

Reckitt’s former CEO Rakesh Kapoor forms 12 Flags Consumer Fund

Rakesh Kapoor started his career with the maker of Durex and Dettol, Reckitt Benckiser, in 1987. At present, he is the non-executive director of NHS England (National Health Service). (Image source: Moneycontrol)

12 Flags Consumer Fund will focus on consumer health, wellness, pet and companion animal, nutrition and restaurants.

Gwalior Suitings: When the Pataudis saved a little lamb, the brand’s fortune changed

The commercial, which was shot on a 30 mm film and released on Doordarshan, went on to grace the cinema screens, too. “Cinema advertising was very popular during that period. We did 60 second versions for the cinemas. Thirty seconds, some 45 seconds and 15 seconds for television,” George Mangalath Thomas stated. (Stills from the ad)

‘The Lamb’ commercial, featuring veteran actor Sharmila Tagore and late former captain of Indian cricket team Mansoor Ali Khan Pataudi, set the tone for celebrity advertising. It was hailed as one of the early pioneers of celebrity advertising, and ran for seven years.

AI may take time to catch up with human intellect: Sprinklr CMO Arun Pattabhiraman

Arun Pattabhiraman, chief marketing officer, Sprinklr says, "In the realm of generative AI, I encounter two types of marketers: those who perceive it as a threat and those who are anxious about missing out on the generative AI wave. Both groups must recognise that the optimal approach is to embrace generative AI as a partner rather than a threat."

In an exclusive interaction with Storyboard18, Arun Pattabhiraman, chief marketing officer, Sprinklr talks about generative AI scope in marketing, enhancing customer experiences and key trends in customer management space.

Taco Bell has established itself as one of the most innovative QSRs in the country: Gaurav Burman

Gaurav Burman, director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, "As we continue to expand our footprint across the country, it becomes imperative to bring about an offering that bridges the gap between the rich flavours of Indian cuisine and the beloved taco concept Taco Bell is renowned for." (Image source: CNBC-TV18)

The restaurant, which has introduced an Indian desi menu, this will be accompanied by a digital campaign unveiled across social media platforms.

NCLAT grants hearing to IDBI Bank for insolvency proceedings against ZEE

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

IDBI Bank’s petition alleges that Zee had previously committed to guarantee loans issued to Siti Networks via a DSRA guarantee.

IQOO appoints Shwetank Pandey as chief gaming officer

Shwetank Pandey was appointed after a selection process that spanned across criterions of gameplay, gaming knowledge, and personality and communication skills. (From left to right: Shwetank Pandey and Nipun Marya)

In addition to the chief gaming officer role, iQOO has also appointed two zonal CGOs to the dynamic team. Aojesh Shrivastava from Delhi and Battu Nikhil Reddy (Shoutout YT), Hyderabad.

10 crore viewers tune in for Bigg Boss OTT, setting new record for JioCinema

Engagement for the season was also at an all-time high for 24-hour live streaming ecosystem of the show with over 5.5 crore users engaging through interactive features such as multi camera feeds, audience takeovers in hype mode, meme the moment, live Chats and others. (Image source: Moneycontrol)

The season clocked close to 3000 crore minutes of watch time, making it the most streamed entertainment property, next only to the IPL.

Streaming is changing the way we consume, make and sell content: Banijay Asia’s Deepak Dhar

Deepak Dhar, founder and group chief executive officer of Banijay Asia and Endemol Shine India, "There are very few companies that deliver unscripted, scripted, linear TV and streaming content. Everybody’s taking a position of either being in the TV or in the streaming world. But we have not taken that position because we see tremendous growth in bringing the discipline of TV to the premium nature of cinematic storytelling. We are in the thick of growth."

Banijay Asia’s chief Deepak Dhar on finite storytelling, streaming boom in India and rise of regional content.

Google to launch enhanced fact-check ahead of 2024 elections: Google’s Kate Beddoe

As per Kate Beddoe, director of news partnerships for Google APAC, "Google's legacy underscores its commitment to responsible innovation, ensuring that emerging possibilities align not only with feasibility but also adhere to sound principles of governance and AI utilization."

Kate Beddoe, director of news partnerships for Google APAC, on combating misinformation, impact of AI and consumption trends.