Author: Kashmeera Sambamurthy

A slow death for linear TV as audience & advertisers embrace the digital medium

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Indian broadcasters never made a sincere effort to engage with their audience. They started out by catering to the lowest denominator, and more than two decades later, the script continues to be the same. If the future seems blurred today, it’s because they didn’t read the writing that had been on the screen.

Colgate reaches nine out of ten Indian households

Colgate-Palmolive is a leader in toothbrush sales and is focusing on water conservation, water-led programmes and speeding up action on climate change. (Image source: CNBC-TV18)

Colgate-Palmolive has employed hundreds of scientists that make sure that their products use cutting-edge science.

YouTube announces a long-term vision for medical misinformation policies

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

The streaming platform will streamline dozens of existing medical misinformation guidelines to fall under three categories – prevention, treatment, and denial.

Online gaming platforms face Rs 45,000-crore tax demand

Earlier this month, the Centre filed a special leave petition in the Supreme Court appealing against the Karnataka High Court ruling quashing the tax demand notice of the DGGI imposed on Gameskraft. (Representative Image: Carl Raw via Unsplash)

The Directorate General of GST Intelligence (DGGI) is likely to issue notices to these companies soon.

Gaming major Krafton looking for deep-tech Indian firms for localised content

Sean Hyunil Sohn, CEO, Krafton India, says, "KRAFTON is committed to fostering growth within the Indian gaming and tech ecosystem. We have already invested approximately $140 million in 11 Indian-startups over the last two years, and we believe it to be the right time to evaluate, and announce our commitment of investing an additional $150 million in the Indian startup ecosystem over the next 2-3 years."

“We believe in the power of Indian content and the potential of Indian IPs” says Krafton India’s CEO Sean Hyunil Sohn.

Poonawalla Fincorp appoints Kumar Gaurav as CMO

Gaurav is a seasoned industry professional with close to two decades of experience across banking, NBFC, insurance and FMCG.

In his new role, Kumar Gaurav will lead the marketing, brand, corporate communications, public relations, digital marketing and will be responsible for developing brand campaigns to enhance company’s brand presence and reputation in a manner that drives consistent business growth.

Explained: Tom Cruise’s brand playbook

With well-known brands finding themselves a part of Tom Cruise’s films and promotions, his estimated earnings touched $100 million in 2022. (Image source: Frankie Fouganthin via Wikimedia Commons 4.0)

The action-movie star has endorsed various brands, including an association with Ray-Ban since 1983.

Leaders’ Table: Catalyzing positive transformation through purpose-infused leadership

As leaders, we're bestowed with an exceptional occasion to stimulate change, propel innovation, and engender a legacy that transcends monetary success.

Purposeful leadership nurtures a culture of authenticity and openness. Alignment of actions with goals nurtures trust among stakeholders—be it customers, staff, or investors, writes Devendra Chawla.