Author: Kashmeera Sambamurthy

LS Digital merges with Social Panga

The addition of Social Panga will enable LS Digital to achieve its goal in providing a complete bouquet of services needed for digital marketing transformation under one roof. (Representative Image: Vardan Papikyan via Unsplash)

Social Panga will help LS Digital bolster its digital creative and communication practice.

Biz Moves: 82.5 Communications, Lodestar UM and Digital Refresh Networks

Tile company Kajaria awards its creative mandate to 82.5 Communications, which will work out the next phase of growth with end-to-end strategy and creative solutions. The business will be handled out of the Gurugram office. (Representative Image: Jeff Cooper via Unsplash)

Keep up with all the key business wins and the account movements.

Wavemaker India releases Customer Data Platform guide for marketers

Wavemaker has built and implemented CDP platforms for some of the consumer and financial brands in India like Colgate, Mondelez and Niva Bupa Health Insurance. (Representative Image: Luke Chesser via Unsplash)

The report covers topics such as transforming CDP (customer data platform) and audience data into actionable insights, as well as providing an overview of the cost structure, timelines, and roadmap associated with implementing a CDP.

AI led Kofluence partners with ASCI

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

Devendra Fadnavis: Politics is all about building a brand

Devendra Fadnavis further mentioned how politicians need to start thinking of smart communication strategies. “Today, communication is more of perception and myth. People have very short memory because every second, they have something to consume via their mobile, television or some other medium. It is the time where communication has to be smarter,” he explained. (Image source: Moneycontrol)

At a recent event hosted by the International Advertising Association (IAA), Maharashtra’s deputy chief minister, Devendra Fadnavis spoke about the importance of communication in politics, brand Maharashtra, his all-time favourite ad and more.

Influencer live-streaming: the new power tool of the creator economy

Live-streaming platforms have become virtual communities, bringing together creators and viewers from different walks of life. These platforms foster a sense of belonging and camaraderie, as audiences connect, engage, and support one another. (Representative Image: Nicolas LB via Unsplash)

Live streaming has played a vital role in empowering diverse talents across India. From musicians, artists, and comedians to fitness enthusiasts, chefs, and educators, live-streaming platforms have provided a level playing field for creators from all backgrounds. This inclusivity has allowed Indian creators to showcase their unique skills and talents, irrespective of societal barriers.

Weekly Shorts: Influencer brand trip: effective or controversial?

Influencers share their journey all over social media when they go on trips, building mass awareness, starting meaningful conversations, and offering a fresh perspective for your brand's storytelling. (Representative Image: Annie Spratt via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Bobby Pawar moves on from Havas

Bobby Pawar joined the network in November 2018.

Bobby Pawar has decided to move away from advertising. He will, however, be a part of Havas India officially till September 2023 and will continue to consult on Havas’ clients and projects as and when necessary.