Kashmeera Sambamurthy – Page 214

Garden Vareli: A brand that captivated the nation

Post the release of the advertisements, each of the models entered beauty pageants and achieved recognition and success. From the time the account came to Ambience Advertising, until almost the year 2000, every year, a campaign was released. (Stills from ads)

The spectacular success of the Garden Sarees brand and subsequently, Garden Vareli, was driven by Rediffusion and later by Ambience Advertising. Their innovative campaigns and models gave the brand huge popularity. Today, the brand is back with Rediffusion. Will it create more magic?

NCLT approves Zee-Sony merger

While the final order of NCLT has a detailed 12-pointer findings and observations section, the most important takeaway is obviously the bench’s approval of the merger. (Image source: Moneycontrol Hindi)

NCLT has been closely examining the legality and feasibility of the merger for months.

82.5 Communications bags the creative mandate of Kajaria

The business will be handled by the agency's Gurugram office. (Representative Image: Mauro Gigli via Unsplash)

The agency’s responsibilities will include handling and growing Indian brands, working out the next phase of growth with end-to-end strategy and creative solutions.

Ratings are a reliable tool for advertisers, says Shashi Sinha

In a leadership span of 25 years, Shashi Sinha progressed from being the head of Media at FCB Ulka to the CEO of all media units under IPG Media Brands in 2013.

Shashi Sinha, chairman of BARC India talks about the body’s role in restoring news ratings’ credibility.

Dentsu Creative appoints Shweta Khosla and Punit Singh as EVP – strategy and planning

Air India traces its legacy through the evolution its logo. (Image taken from @airindia via Twitter)

As per the mandate, Shweta Khosla and Punit Singh will deliver transformative strategies for the agency’s key clients and brands. Their expertise will prove instrumental in addressing brand challenges and elevating the creative standards across both offices.

Disney+ Hotstar loses 12.5 million subscribers in its biggest-ever quarterly drop

According to a report by Bloomberg, the company is in talks with potential buyers for its India streaming and television business, including with billionaire Mukesh Ambani’s Reliance Industries Ltd. (Image source: Moneycontrol)

Disney+ Hotstar’s paid member base plunged to 40.4 million for the quarter, marking the third consecutive subscriber decline at the Disney-owned streaming service.

Bombay High Court dismisses Axis Finance’s plea involving Zee

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

Axis Finance Limited had initially filed a commercial summary suit against ZEEL’s promoter Subhash Chandra amongst others.

Infosys gets a new sonic identity

As a means to mark the debut of their sonic identity, Infosys activated a digital metaphor to demonstrate how the sound of Infosys can signal the sound of opportunity.

The sonic landscape will be integrated across Infosys’ many platforms used by employees, and across brand assets, ranging from videos to signature events that the company’s clients and the broader community engage with.

Social Panga onboards Rohit Singh as creative director

Previously, Rohit Singh has worked with Publicis and Ogilvy wherein he looked into some key accounts which included Vodafone, Canon, Taco Bell, Philips and Dabur.

At the agency, Rohit Singh will be overlooking creative mandates involving ATL/BTL, digital, production with an integrated approach.

YouTube turns 15 in India, shares top creator trends

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

YouTube India shared five trends that showcase the impact of Indian creators and fans in shaping the digital video landscape and creator economy in India.