Author: Kashmeera Sambamurthy

ASCI broadens the definition of celebrities in its code, to include social media influencers with high following

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

The ASCI code has a specific guideline for celebrities which requires advertisements featuring celebrities to not violate the ASCI Code, and for celebrities to be familiar with the code in letter and spirit.

Archana Vohra steps down from Meta

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

Archana Vohra’s next move remains unknown.

Diageo appoints Varun Koorichh as vice president – marketing

Varun Koorichh, who started his career at Perfect Relations as associate image manager, his innings at PepsiCo began as a management trainee.

With a 15 year experience at PepsiCo, his previous role at the American multinational food, snack, and beverage corporation was marketing director, food service – global customers.

28% GST impact: Mobile Premier League lays off 350 employees

Scaler had earlier said in a media interview, that it increased its workforce by over 150 percent to around 2000, as compared to the 800 employees it had in February 2022. (Representative Image: Tarik Haiga via Unsplash)

The announcement of higher tax rates for online gaming had the industry anticipating a significant financial burden. This move has already led to layoffs, starting with MPL.

Nora Fatehi is promoting sports betting platform on her Insta account

In the past, Storyboard18 has written extensively on offshore sports betting platforms and their rampant marketing initiatives in the country. Chandrima Mitra, partner, DSK Legal, had then explained that considering betting is prohibited in many states in India, advertising of betting is also prohibited. (Image source: News18)

Nora Fatehi’s reward for promoting the platform is its support in her new dance video.

Coca-Cola appoints Irene Tan as Vice President – Human Resources

Irene Tan joined the company in 2012 in Singapore as a talent sourcing consultant for the Asia Pacific Group. She became the lead talent acquisition partner for Greater China and Korea and moved to Shanghai.

Irene Tan’s responsibilities will include accelerating INSWA’s growth by recruiting future-ready talent, performance enablement and employee development for the company in India and Southwest Asia.

Advertising agencies allegedly offering unauthorized discounts on INS member publications’ ad inventory

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

INS wrote to all accredited agencies advising them to refrain from doing the same which could otherwise attract consequences like disaccreditation.

TRAI issues consultation paper on regulatory framework for broadcast, cable service review

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

Written comments on the consultation paper are invited from the stakeholders by 5th September 2023.

Yashraj Mukhate: The best jingle is when audience don’t realise that it is an ad

The video has taken many by surprise, impressing them with its innovative approach.

Yashraj Mukhate is probably best known for the ‘Rasode Mein Kaun Tha’ meme fest. What is not very well-known is that Mukhate started his career composing jingles for brands and corporations. In a conversation with Storyboard18, Mukhate spoke about the filters in brand endorsements, the use of musicians by brands, and a lot more.