Author: Kashmeera Sambamurthy

Publicis Groupe’s BBH has won the integrated creative mandate of Microtek

On Wednesday, SAT instructed SEBI to submit its response by September 4 in response to an appeal lodged by Punit Goenka, the promoter of ZEEL. The tribunal has scheduled a hearing for the case on September 8. (Representative Image: Anastase Maragos via Unsplash)

The agency, BBH India will leverage its multi-disciplinary approach, combining creativity, strategy, and data-driven insights, to develop innovative campaigns across various platforms.

Biz Moves: iCubesWire, Schbang and Wiredus

The service has been developed with leading design principles and utilizes Accenture’s SynOps platform for marketing and content operations, whilst being integrated into Accor’s infrastructure. (Representative image: Sander Trooijen via Unsplash)

Keep up with all the key business wins and the account movements.

Generative AI is good, not excellent yet: Jack Swayne, Global CEO, mSix&Partners

As per Jack Swayne, global chief executive officer, mSix&Partners, "We have to ensure that we are at the forefront of all things media, whether that’s in performance or within digital or increasingly within artificial intelligence and all that goes with that, but also within content."

Jack Swayne, Global CEO of mSix&Partners, a GroupM agency, on the skills media agencies need to hone in today’s times.

Blinkit vs Blinkhit: SC rules in favour of Zomato’s grocery delivery arm in trademark dispute

While the company’s total order value grew 103 percent, its revenue from ads outpaced that and registered an increase of 220 percent YoY during the December quarter. But the total revenue from ads was coming off of a low base and the company did not share how much it earned through ads on the platform. (Image source: CNBC-TV18)

Blinkhit had filed a suit alleging trademark violation against Zomato-owned Blinkit.

‘Media charter is a prescriptive piece to promote transparency’: Sunil Kataria, chairman, ISA

The other members who are a part of the executive council are Narendra Ambwani, director, Agro Tech Foods; Bharat V. Patel, advisor to BIC Cello (India); Paulomi Dhawan, independent director, Whistling Woods International; Anuj Poddar, managing director and chief executive officer, Bajaj Electricals etc.

What about the Indian Society of Advertisers (ISA) media charter has rankled the ad agency ecosystem?

Weekly Shorts: How brands can accelerate engagement through paid promotions

Pouring paid media dollars behind influencer content can be your ticket to stand out amid the fierce competition and a way to reach new and untapped audiences. (Representative Image: JJ Ying via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Megalodon set ups AI-based production house

The announcement of Megalodon Productions was accompanied by the release of AI concept film teaser video - The Creepdale, masterfully crafted using cutting-edge AI tools.

With the advent of Megalodon Productions, the company now envisions a collaboration with production houses, movie producers, OTT platforms, and brands, revolutionizing the art of storytelling and audience engagement.