Kashmeera Sambamurthy – Page 235

Twitter puts ‘temporary’ cap on number of tweets users can read a day

Elon Musk, however, termed the move as a "temporary emergency measure". "We were getting data pillaged so much that it was degrading service for normal users" he said in a tweet on July 1. (Representative Image: freestocks via Unsplash)

Twitter owner Elon Musk said they have placed these limits to address extreme levels of data scraping and system manipulation.

Publicis Groupe’s BBH wins UniScholars creative mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

As part of the integrated mandate, BBH will partner with the UniScholars team to develop a strong identity and brand salience among the target audience.

Global beauty giants turn their gaze to India’s booming hair and skin market

The online beauty market in India is about 17 percent of the total beauty market and it is growing at almost twice the speed of the offline market.(Representative Image: Raphael Lovaski via Unsplash)

Unilever intends to increase its involvement in the Indian beauty and personal care market, the company said on June 6. This move will drive competition for the domestic brands as India becomes a hotspot in the hair and skin segment.

CXO Moves: HUL’s CEO Sanjiv Mehta retires; Exec movements at Bombay Shaving Company, Landor & Fitch, Paytm and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Sanjiv Mehta, Gauri Malhotra, Kabeer Chaudhary and Lulu Raghavan)

Executive moves in the world of brands and agencies.

Biz Moves: McCann bags Air India’s global creative mandate; Wavemaker and Saatchi & Saatchi Propagate

In terms of volume, the category reached approximately 33.5 million liters in 2022, up from 30.4 million liters in 2021 and 26 million liters in 2020. (Representative Image: Philippe Oursel via Unsplash)

Keep up with all the key business wins and the account movements.

L’Oréal India appoints Saloni Shah as chief digital and marketing officer

Saloni Shah joined L’Oréal in December 2013 as media manager for Consumer Products Division (CPD) and was elevated to digital & marketing manager for Garnier, where she spent three years before taking on the role of head – digital marketing for CPD in 2021.

Saloni Shah will be responsible for steering the company’s digital-first brands to deliver accelerated growth on online platforms and further strengthen the company’s future-ready digital capabilities.

Disclaimers are a necessity in ads featuring government logos, say experts

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

Experts emphasized the importance of using disclaimers in advertisements with government logos that feature influencers.

Throwback: How the Incredible India ad campaign made a global splash

The Incredible India campaign was successful and has remained so since its launch. The Indian states and union territories were included in the programme, so that they promoted their region and culture, all under the aegis of this programme. (Stills from the ads)

The global tourism scenario took a hit as a result of 9/11 and its aftermath. The international tourism industry was largely stagnating, and India was no exception.

Weekly Shorts: Here are emerging influencer marketing trends of 2023

Brands, too, realise the power of meaningful bonds in driving customer purchase decisions. Pizza Hut, Muddy Bites, Canon, and Budweiser are some big-name brands prioritizing authentic influencer content. (Representative image: Karsten Winegeart via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Income Tax Department cracks down on social media influencers for tax evasion

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Under the new regulations, influencers with an income of Rs 2 lakhs and above annually are subject to a tax rate of 30 percent on their gross income.