Author: Kashmeera Sambamurthy

Wavemaker bags the media mandate of KRBL

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Wavemaker’s Delhi branch will handle the mandate of the brand.

WhatsApp Business crosses 200 million users, will soon allow ad creation without FB account

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

WhatsApp will soon enable small businesses to send personalised messages to their customers.

Bombay Shaving Company brings Gauri Malhotra on board as CMO

Gauri Malhotra is seasoned business leader and marketing professional with over 15 years of experience in building brands, setting up digital businesses and building teams and capabilities for brands like Marico Ltd. and RPSG in the past.

In her new role, Gauri Malhotra will build a strong brand and sustainably grow both Visage Lines Personal Care Pvt Ltd’s personal care brands – Bombay Shaving Company and Bombae, on the backbone of consumer centric innovation and meaningful experiences.

M&C Saatchi Performance elevates Kabeer Chaudhary as global CEO

Kabeer Chaudhary has been with M&C Saatchi Performance since 2015 and has served in the role of managing director APAC for the past two years. (From left to right: Kabeer Chaudhary and James Hilton)

In his new role, Kabeer Chaudhary will manage the agency’s operations across APAC, Middle East, Europe and the US. He will work closely with the global leadership and the country heads to evolve the agency’s global proposition.

Liquor brands go missing in IPL 2023, surrogate ad volumes fall by 70%

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

Only Pernod Ricard India actively advertised during the tournament as strict enforcement of rules on surrogate ads by ASCI and hazy liquor advertising regulations prompted brands to exercise extra caution.

Bookstrapping: Say Anarcha by J C Hallman

It is portrayed by Dr. Sims that Anarcha disappeared. However, the author’s research reveals that even after being grossly violated, Anarcha lived on as a midwife, nurse, and “doctor woman.” (Image source: Amazon)

The writer of the book J C Hallman brings Anarcha Westcott alive, the violation she underwent at the hands of Dr J. Marion. Sims aka father of modern gynaecology, and the life Westcott led as a ‘doctor woman’ despite her sufferings.