Author: Kashmeera Sambamurthy

CXO Moves: Exec movements at PepsiCo, Diageo, Grey Group, Wavemaker, Cheil, and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Anshul Khanna, Deepika Warrier, Sindhuja Rai and Ruchira Jaitly)

Deepika Warrier has moved on from Diageo India as the chief marketing officer. Ruchira Jaitly, who serves as the executive vice president will step into her shoes starting from August 1. Executive moves in the world of brands and agencies.

The Coca-Cola Company elevates Pratik Thakar as global head of generative AI

Thakar comes with an experience of more than three decades and has worked with companies like Pressman Advertising & Marketing, Mudra Communications, Lowe and Partners Worldwide, Saatchi & Saatchi Asia, McCann Worldgroup, and Grey Group. (Image source: LinkedIn)

In his new role, Pratik Thakar will work on ideation and development of creative platforms leveraging AI technology.

Indian ad industry may be tardy in complaining against Google

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

As per EU’s competition commissioner, Margrethe Vestager highlighted that Google favoured its own ad exchange, controlled the ad tech supply chain and charged a higher fee for its service.

Bookstrapping: The Extra Mile by Kevin Sinfield

The most important thing to note is that ‘The Extra Mile’ is not a book about rugby. It's a book about humanity, compassion and what you will do for someone who’s not as lucky as you are. (Image source: Amazon)

The Extra Mile by Kevin Sinfield is not an ordinary sports memoir. The book is about the Rugby icon, his outlook towards humanity, compassion, and true friendship. Rating: 3.5 Stars.

Seven graphics to read from the Global DEI Census

Among other things, Paranjpe spoke about the company’s culture of developing talent and meritocracy that has made HUL a preferred employer over the years. (Representative Image: Fernando @cferdophotography via Unsplash)

Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion.

Shashank Sinha moves on from Eureka Forbes

Shashank Sinha is armed with an experience of more than two decades and started his career at Eureka Forbes as management trainee.

Shashank Sinha has more than 25 years of experience, his last role at Eureka Forbes was vice president – strategic marketing and business transformation.

Predictive analytics to AI to personalisation; top marketing trends of 2023

As we venture into 2023 and beyond, technological innovations will drive retention marketing strategies to new heights. Notably, CMOs are increasing their martech spending to embrace these advancements. Conversational AI, predictive analytics, and augmented reality are some technologies that will revolutionise customer retention efforts. (Representative Image: Jon Tyson via Unsplash)

While user retention is a common aspiration for most businesses today, without a thorough understanding of the nuances, effective customer retention strategies are tough to implement.

Weekly Shorts: Dad-influencers – the new buzzword for brands

Dad influencers have been the most sought-after content creators by brands in fashion, fitness, food and beverages and lifestyle categories. In fact, data from the influencer marketing platform affable.ai shows that the number of dad influencers has increased by 12.89 percent between 2018 and 2022. (Representatuve Image: Tim Mossholder via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Acquired at 40% discount, Ustraa says its valuation can increase 6X in 3 years

VLCC had filed its Draft Red Herring Prospectus (DRHP) in August 2021, but the plans were shelved after Carlyle, the private equity (PE) giant, acquired a controlling stake in the New Delhi-based beauty and wellness chain. The PE firm bought VLCC for around $250-$300 million, as per reports, and was likely to revive VLCC’s IPO goals in the coming years. (Representative Image: Christoffer Engström via Unsplash)

Ustraa’s Rs 250 crore deal with VLCC also took some by surprise because The Good Glamm Group had put around Rs 490 crore on the table to acquire Ustraa last year, sources told Moneycontrol. The deal did not materialise because of internal reasons, they added.