Author: Kashmeera Sambamurthy

ASCI introduces guidelines on manipulative online deceptive design patterns in advertising

This comprehensive approach equips brands to make discerning investment decisions, with consideration for brand and consumer safety in media strategies. (Representative Image: Nick Fewings via Unsplash)

The guidelines will serve as a framework for businesses to design and implement user navigation and interface that put informed decision-making and express consent a priority.

Pearson’s Siddharth Banerjee joins UNIVO as CEO

Siddharth Banerjee went on to lead Unilever as the country marketing director and board member.

Siddharth Banerjee has more than two decades of experience and has worked across Reckitt Benckiser, General Mills, Unilever, Vodafone, Games24x7 and Pearson.

Govt to launch online dispute resolution platform: DoCA’s Rohit Kumar Singh

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

In an interaction with Storyboard18, Rohit Kumar Singh, secretary of the Department of Consumer Affairs talks about consumer complaint registration and redressal process and impending health/fin-influencer guidelines.

Madhav Sheth quits realme, likely to join another Chinese phone maker

Madhav Sheth is armed with an experience of two decades and started his career at Synopsis Inc as data analyst. He moved to Priory Business Group as sales manager and from there, he moved to Perfect Communications as the sales director.

Madhav Sheth, who served for more than five years at realme, started his career at the company as the CEO in 2018.

Britannia and Schbang use Generative AI to create a fantasy biscuit land

The series continued with a post featuring a Ferris wheel of a life-size Jim-Jam biscuit. Britannia continued the journey for its viewers with a golden ticket to a Britannia factory. Reimagining Bourbon biscuits as an iconic landmark, the next creative will transport viewers to the tower bridge in London, made completely of Bourbon biscuits.

The creatives, which were unveiled on #WorldBiscuitDay, they were with the help of Midjourney and Adobe Firefly and further perfected by Schbang’s creative and design input.

White Rivers Media launches Gen Z research lab Capital Z

Accounting for about 27 percent of India’s total population, Gen Z is one of the dominant drivers of the digital economy. (Representative Image: imgix via Unsplash)

Capital Z and its bouquet of primary and secondary research services aim to strengthen impact across multiple sectors including media/entertainment, banking, insurance and finance, real estate, sports and fitness, and D2C.

Is it Peak Fifteen or Peak XV?: Decoding Sequoia Capital’s rebranding and the new, very purple infinity logo

As Ashwini Deshpande puts it, the name “Peak XV”, which is pronounced as peak fifteen represents Mount Everest before it was named that. Referring to the world's highest mountain confirms the audacity, resolve and pursuit of greatness for the team.

Some experts believe that a name and its pronunciation should not need an explanation or a prompt. But there cannot be a blanket rule, writes design agency owner Ashwini Deshpande.