Author: Kashmeera Sambamurthy

Diageo India appoints Ruchira Jaitly as the chief marketing officer

Ruchira Jaitly has over 23 years of experience in Strategy, Sales, Marketing, Innovation, Business, Start-Up, Impact Business Creation and in Market Consumer & Customer Engagement at Unilever, PepsiCo, Royal DSM, HMD Global (Home of Nokia Phones).

Ruchira Jaitly takes over as CMO at a time when Diageo India has accelerated its innovation and premiumization strategies with a focus on sustainability.

Diageo India’s CMO Deepika Warrier quits; Ruchira Jaitly to take over

Deepika Warrier spent 20 years with Pepsico, where she was instrumental in driving strategic development, innovation, brand equity enhancement and resource allocation across a range of beverages, and juice-based drinks.

Deepika Warrier’s last working day at the company is 31 July. Ruchira Jaitly, who currently serves the company as the executive vice president, marketing, will take over as the new CMO from August 1.

Biz Moves: Wavemaker, AdGlobal 360 and Sociowash

GroupM’s media agency Wavemaker India has retained the mandate of Pernod Ricard post a competitive multi-agency pitch. The agency will look into overseeing all services throughout the marketing funnel. (Representative image: Noah Silliman via Unsplash)

Keep up with all the key business wins and the account movements.

Bookstrapping: Uncertainty – how to change your biggest fear into your greatest power by Arie Kruglanski

The author makes a case that securely attached adults are more comfortable with certainty. Hence, they explore more freely and are more adventurous. On the other hand, adults with insecure relationships tend to find solace on stereotypes and prejudices. (Representative Image: Amazon)

In the book Kruglanski writes about hope during uncertain times and empathy as a powerful ingredient of human connection. He also draws an unmissable connection between alcohol consumption and impulsive actions. Rating: 3.5

FIFA announces AB InBev as its official beer sponsor for Women’s World Cup

The FIFA Women’s World Cup will make its debut in the southern hemisphere in Australia and Aotearoa New Zealand next month. The FIFA World Cup 2026, meanwhile, will be the first to be hosted by three countries, with 48 participating teams and 104 matches in 16 cities across Canada, Mexico and the United States. (Representative Image: Fauzan Saari via Unsplash)

AB InBev will be the official beer sponsor for FIFA Women’s World Cup 2023 and the FIFA World Cup 2026.

Boutique creative agencies dominate gaming ads as big players take a backseat

According to brands working with these boutique creative and ad agencies, they offer distinct advantages, including quick turn-around time, focus on niche verticals, tailored services and of course minimal processes. (Stills from ads)

Gaming companies turn to boutique ad agencies for specialized campaigns, leveraging the advantages of quick turn-around time, tailored services, and cost efficiency.

Weekly Shorts: Five ways for long lasting influencer relationships

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

iQOO gets 50,000 applications in 8 days for chief gaming officer role

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

With a Rs 10 lakh pay cheque for 6 months, the chief gaming officer will get almost double the average salary for an entry level engineer. But how will a gamer under 25 years help the smartphone brand iQOO grow?