Author: Kashmeera Sambamurthy

Mars Petcare assigns 22feet Tribal Worldwide for its digital duties

Covering an expansive area of 26,000 square kilometres across India’s top cities, this innovative solution was developed using proprietary geo-spatial technology and is the country’s first ever initiative of its kind, offering unparalleled targeting capabilities exclusively designed for TV advertisers. (Representative Image: engin akyurt via Unsplash)

DDB Mudra Group’s 22feet Tribal Worldwide will handle social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas and Sheba.

Wipro Consumer Care expands into packaged foods with strategic acquisitions and organic growth

Neeraj Khatri says, "The strength of Wipro has always been identifying the right market, consumer insight and proposition and consistently delivering on the message." (Stills from the ads)

In an interview with Storyboard18, Anil Chugh, president of the foods business, and Neeraj Khatri, chief executive of consumer care, India and SAARC Business, at Wipro Consumer Care and Lighting, share details on the company’s recent acquisitions, brand marketing strategies, and more.

9 in 10 B2B marketing leaders in India to increase use of Generative AI: LinkedIn

Microsoft detects fake students and school accounts, fake companies or organizations that have altered their firmographic data or concealed their true identities to evade sanctions, circumvent controls, or hide past criminal transgressions like corruption convictions, theft attempts, etc.

According to LinkedIn’s latest research, 87 percent B2B marketing leaders plan to increase the use of Generative AI to improve efficiency and create content.

Uber introduces advertising solutions in India

Through leveraging Uber’s first-party data and insights, Uber can surface interesting and relevant ads to users without compromising their privacy or experience, or sharing their personal data with advertisers. (Representative image: Riccardo Annandale via Unpslash)

Uber partners with Httpool by Aleph for brand partnerships.

#ShareTheSpotlight: Header: DDB Mudra’s Vanaja Pillai takes pride in initiative against gender inequity

Vanaja Pillai wants to share the spotlight with her sister Shailaja Singh. “She is important to me because she is family, but more than that she is a constant source of joy and inspiration. Having started her professional career as an exceptional chef, she worked in various fields before settling into the real estate business. Shailaja has reinvented herself every few years and grown leaps and bounds,” she said. (From left to right: Vanaja Pillai and Shailaja Singh)

Vanaja Pillai, President of 22feet Tribal Worldwide and Head of DEI at DDB Mudra Group shares the spotlight with her sister Shailaja Singh for being the constant source of joy and inspiration in her life.

Flipkart joins list of brands that advertised in NYC’s Times Square

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Flipkart’s Big EOSS sale goes global with a Times Square billboard, joining other Indian brands that have amplified their messaging using DOOH in the iconic location.

MullenLowe rebrands its identity; introduces a fluid octopus as its logo

Though coloured versions were tested, black and white emerged as the ultimate choice. The logo was initially meant to represent the agency's US branch. However, once it was shared with global leads, they decided to have it represent the agency globally. (Image source: MullenLowe Global)

The logo used to be a ‘Challenger Octopus’ with boxing gloves and had gone out of style, as per the agency. Hence, a new octopus, fluid in its description takes its place which represents breaking free from the corporate-agency world.

DS Group acquires The Good Stuff

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

It is a strategic move to grow and strengthen the Group’s confectionery portfolio, whilst widening its distribution reach across grocery and other retail outlets.

Storytelling – The answer for brands to effectively engage with their audiences

Piyush Pandey shared stories about his “memory palace” which held a mega-store of memories, anecdotes and flashes of insights collected across his life journey from Jaipur, Ranji cricket, the early advertising days and then multiple legendary Ogilvy-client partnerships. (Representative Image: Etienne Girardet via Unsplash)

Storytelling has been a timeless constant, however, in the era of digital new media, it has evolved and gained additional x-factors that allow brands to stand out in a competitive landscape.

The Bournvita brand story: From creating iconic ads to battling unexpected controversy

Over the years, advertising concepts have seen an evolution in Bournvita’s journey. Right from the ads touching upon the product ingredients to the commercials highlighting a sense of purpose, Bournvita has come a long way. (Stills from the ads)

Bournvita, which saw phases of evolution in its advertising journey and set the tone of inspiration through the ‘Tayyari Jeet Ki’ ad, recently found the brand’s claims and credibility being called into question. Storyboard18 got in touch with brand experts who discussed the controversy and suggested course correction measures.