Author: Kashmeera Sambamurthy

Watch HDFC Bank’s Ravi Santhanam’s hot take on AI

Ravi Santhanam and his team have started trialling and testing out how new AI tools and applications can help the banking sector. Santhanam opines that it can do a phenomenal job on communication.

Ravi Santhanam, chief marketing officer, HDFC Bank on AI, Generative AI and questions that marketers should ask to make these buzzwords work.

Bookstrapping: Migrants – The Story of Us All by Sam Miller

The author posits that humans are inherently a migratory species, and our migratory rather than sedentary nature forms the basis of our society. He illustrates this point by explaining key events in human evolution and history such as the first migration out of Africa, the creation of western civilization, and the impacts of colonialism and slavery. (Image source: Amazon)

In ‘Migrants: The story of us all’, Sam Miller explores the various reasons for human migration, which range from adventure and curiosity to the pursuit for a better life. Rating: 4 stars

Sugar Cosmetics targets breakeven this year: Kaushik Mukherjee

As per Kaushik Mukherjee, "Currently, we have over 100 unique Sugar stores, 600 stores in modern trade, and our products are available in 40,000 general trade outlets. This strategic decision aligned all our efforts toward becoming a large and successful company, not just digitally, but also in retail."

Making a splash on Shark Tank helped the brand reach audiences who are hard to reach online, added Mukherjee.

Weekly Shorts: Ways to use influencer marketing for promoting sustainable travel and tourism

The opportunity to break free from the demands of work is also a compelling factor, as 57 percent seek respite from their professional commitments through travel. (Representative image by Erik Odiin via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Future of Snapchat will be shaped by key markets such as Japan, India & Australia, says Ajit Mohan

India has already proven to be a significant market for Snapchat, with the platform boasting 200 million users in the country. (Still from the video)

Snap, one of the world’s leading tech companies, has set its sights on India as part of its aggressive growth strategy. Ajit Mohan, President for Asia Pacific at Snap Inc, revealed in an interview with Delshad Irani, the editor of Storyboard18, that the future of Snapchat will be shaped by key markets such as Japan, India, and Australia.

Meta Layoffs: Dilpreeta Vasudeva joins growing list of execs laid off

Dilpreeta Vasudeva is armed with an experience of two decades and started her career at Radisson in the client relations department. From there, she moved to Tech Mahindra and took up the role of assistant manager, global leadership cadre. She joined Times Internet as product manager, communities, and then at Microsoft, she was the senior manager marketing. (Image source: LinkedIn)

Dilpreeta Vasudeva is one of the executives from the senior leadership team who has been affected by Meta’s layoffs in India. The layoffs are part of a restructuring effort to streamline operations and adapt to changing market conditions.