How it Works – Page 101

Makemytrip Ad: Lines one can and cannot cross & pitfalls of moment marketing in the social media age

Some netizens are suggesting that the ad was in poor taste given the delicate relationship between India and Pakistan, others are countering that claim and stating that the ad should have been taken in jest while a few are looking at it neutrally. (Image by @ICC via X)

Experts said social media gives everyone access and a voice so brands face flak for almost everything. But virality can backfire. In this case, some said the context was weak and incentivised a rival’s loss.

Nita Ambani champions inclusive Olympics vision at 141st IOC Session in Mumbai

Describing the IOC Session in Mumbai as a "defining moment in the history of sport in India," Nita Ambani urged everyone to reaffirm their commitment to the guiding principles of the Olympic Movement and strive for an Olympics that includes, involves, and belongs to everyone. (Image source: Moneycontrol)

Addressing the gathering at the historic event held at the Jio World Convention Centre in Mumbai on Saturday, Ambani shed light on India’s boundless potential, particularly in the realm of sports.

PM Modi says India keen to host the Olympics in 2036

Prime Minister Narendra Modi inaugurated the 141st Session of the International Olympic Committee (IOC) in Mumbai on October 14, and announced India's commitment to host the 2036 Olympics. "Indians are very excited about hosting the Olympics Games. India will leave no stone unturned in organising the 2036 Olympics," said PM Modi during his address to the IOC Session delegation. "This is a dream of 140 crore Indians. We want to fulfil this dream with your support. We are willing to host the 2029 Youth Olympics. I am sure India will get constant support from IOC," PM Modi added. (Representative Image: Bryan Turner via Unsplash)

PM Modi suggested that hosting Olympics on the nation’s own land has been the dream of 140 crore Indians for years now and added that the country wishes to fulfil this dream with IOC’s support.

2View camera carpets used for branding for the first time in India during World Cup

Brands that have been leveraging this technology this year are MRF, Aramco, Mastercard, Booking.com, and IndusInd Bank.

The 2View cam carpet displays two different logos from two different camera angles on the same spot on the field, thus doubling the inventory and the monetisation opportunity.

Moneycontrol collaborates with Aditya Birla Group to launch video series ‘1 Minute Investment Pops’

There’s been little to no change in the way in which financial education is presented to beginner level investors, and that's the gap '1-minute investment pops' aims to bridge.

‘1 Minute Investment Pops’ aims to simplify the world of investments, offering viewers a quick glimpse into various investment avenues in just a minute.‘1 Minute Investment Pops’ aims to simplify the world of investments, offering viewers a quick glimpse into various investment avenues in just a minute.

COAI urges TRAI to reject startups’ submission debating network fee and net neutrality

The framework provides for using cross-sector cooperation in carrying out RS testing with the help of other ministries and agencies.(Image source: News18)

The Cellular Operators Association of India termed the letter as “propaganda activism” and “fear-mongering”.

McDonald’s, Domino’s, KFC, Paper Boat, Licious, Starbucks are some of India’s favorite food brands: YouGov

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

On the occasion of World Food Day, YouGov India surveyed urban Indian respondents to know their most preferred cuisines and food brands. Results from the survey show that Indian cuisine ranks first among urban Indians, with eight in ten saying it is their favourite cuisine.

Net Neutrality: Telcos urge TRAI to ignore letter signed by Nithin Kamath, Vijay Shekhar Sharma, other startup founders

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

COAI letter to TRAI claims that telecom companies are advocating for exempting start-ups, smaller OTT players from paying network usage fee to telcos.

Zee-Sony merger: NCLAT defers hearing of Axis Finance’s plea challenging deal

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Axis Finance’s lawyer asked the tribunal to defer the hearing of the plea as IDBI’s appeal against the same order is expected to come up for hearing tomorrow.

19 percent switching to four-wheeler EV; 60 percent willing to spend up to Rs 15,000 on mobiles

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

40 percent buyers are choosing two-wheelers, 36 percent are upgrading to a more advanced vehicle, and 24 percent are switching to an electric vehicle (EV).