Category: How it Works

Maruti Suzuki to infuse Rs 50,000 crore by FY31 towards boosting capacity

The capital expenditure plan includes the expected investments directed towards the production of EVs, aligning with the automaker’s strategy to bolster its presence and offerings in the rapidly evolving EV segment. (Representative Image: Adrian Balasoiu via Unsplash)

Investments will be directed towards enhancing the supply chain, expanding export infrastructure, and strengthening marketing and sales teams.

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.

How new-age gaming developers are transforming player experience

This unique partnership marks the first time in the country’s Esports landscape that a team has secured a high-profile title sponsorship that extends beyond individual tournaments. (Representative Image by Sean Do via Unsplash)

Now backed with more resources and a massive audience, game developers are ready to capitalize on the skyrocketing demand for more immersive gaming.

GST Council Meet: Centre says not taxing online gaming firms retrospectively as states flag concerns

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

Previously, online gaming companies paid 18 percent tax on the platform fees because the law was ambiguous, while betting and gambling always fell under the 28 percent slab.

Rise in demand for homestays during Cricket World Cup

Homestays, traditionally favored in leisure destinations, are currently enjoying strong interest across all cities hosting (World Cup) matches. (Representative Image: Fauzan Saari via Unsplash)

According to Airbnb, the surge in searches for stays in India during the (World Cup) tournament days, has made the country as the go to destination for cricket fans from all over the world.

Muzaffarnagar teacher viral video: MeitY, MIB send blocking orders to X, formerly Twitter

"We filed RTI requests with MeitY and MIB inquiring about tweets covering the Tripta Tyagi misconduct (teacher in Muzaffarnagar, UP) being withheld, which have now been rejected by both Ministries. Except that, both Ministries admitted to ordering censorship," IFF said. (Image source: @CNN-News18 via YouTube)

The viral video from Muzaffarnagar in Uttar Pradesh showcased a teacher showering communal remarks on a seven-year-old Muslim student and goading his classmates to thrash him. A case has been booked against the teacher.

Tourism association plans to promote religious destinations like Shirdi, Nashik in Maharashtra

Shirdi, located in Ahmednagar district, is famous for the revered Saibaba shrine, while Nashik is home to significant religious landmarks such as the Trimbakeshwar temple. (Representative Image: Aniket Sharma via Unsplash)

IATO, a consortium of over 1,600 members within the tourism industry, unveiled a plan to promote the “triangle” of Shirdi, Nashik, and Chhatrapati Sambhajinagar, along with other tourist destinations scattered across Maharashtra.

Marketing Mocktail: Branding with the enemy- the Enemy-Stand-Mantra construct explained

Replying to the post, Deepika Warrier, head of marketing at Bajaj Auto shared an interesting take. Warrier in one of her previous roles was vice president of the nutrition category for PepsiCo India.  (Representative Image: GR Stocks via Unsplash)

Products solve problems in our lives. Brands beat down the enemies that torment us every day.

Starbucks to get rid of disposable cups by 2030: Reports

In 2022, and in some markets, the coffeehouse company began to make use of single-use paper cups, which contained 30 percent recycled material, signifying a 10 percent jump in the content presence. (Representative Image: KAL VISUALS via Unsplash)

Beginning from early 2025, the company aims to have all cups at 30 percent recycled material in all the stores in the United States.