How it Works – Page 105

One in ten schools provide a customised privacy notice for children and execute age verification: Report

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

90 percent of the organisations showed users a privacy notice when collecting data through their websites, but since such a notice is the first step for any organisation entering the digital world, the high level of compliance did not indicate the presence of a robust data privacy framework.

90 percent of marketing leaders find their role more complex: Report

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The second biggest global challenge for marketers (number one in the US and APAC) is understanding buyer needs — perhaps because only half say their organisations prioritise sharing audience data, while less than a quarter utilise AI to understand, segment and target buyers.

ONDC forays into skill-based services; plans to rope in Urban Company

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

On a monthly basis, ONDC is clocking over 3 million transactions a month, which were only 1 million in July-August.

India’s services sector activity expands again in September as PMI rises to 61.0

The PMI is a survey-based indicator based on the responses of around 400 service companies. The sectors it covers includes non-retail consumer services, transport, information, communication, finance, insurance, real estate, and business services. (Representative Image: Erik Mclean via Unsplash)

Data on the services sector’s performance comes after the manufacturing PMI fell to a five-month low of 57.5 in September.

Meta introduces Gen AI features for advertisers

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

The features allow the advertisers to create backgrounds, expand images and generate six different ad text variations.

NODWIN Gaming’s Singapore arm acquires 100 percent stake in game marketing agency PublishMe

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

This acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape.

Social media ads draw 34 percent Indian consumers this festive season: Study

Social media ads emerge as a highly effective channel, with a significant majority leveraging them to stay abreast of festive deals and offers, showcasing the growing influence of digital platforms in today's festive market.(Representative Image: Gilles Lambert via Unsplash)

Consumption of media (TV, Internet, Radio, etc.) has increased for 20 percent of families, depicting a slight increase in media consumption percentage by 1 percent from last month.

78 percent Indian marketers feel confident about using AI tools: study

87 percent plan to increase their use of generative AI in the next year (Representative Image: Hitesh Choudhary via Unsplash)

83 percent of marketers in India say AI will significantly change the way they work in the next year, and 47 percent hope it will help them to be more productive

The silver lining of 28 percent GST on gaming: crackdown on offshore betting firms

The government has mandated the offshore entities in the space to officially register within the country, ensuring transparency and adherence to the 28 percent GST slab. Key compliance areas include the clear display of rules, privacy policies and user agreements on their platforms. Additionally, platforms are required to appoint resident grievance officers, chief compliance officers and nodal contact persons, all based in India.. (Representative Image: Chris Liverani via Unsplash)

The government has mandated these entities to officially register within the country, ensuring transparency and adherence to the higher GST levy.

World Cup 2023: Flight searches up 15 percent for inbound travel, highest demand from Australia

On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14, the data noted. (Representative Image via Unsplash)

The top-five cricketing nations visiting India around the World Cup include the UK, Australia, the Netherlands, New Zealand and Sri Lanka. On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14.