Category: How it Works

Online sellers expect at least a 15 percent jump in festive sales YoY: Redseer

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Sellers continue to show strong belief in the long-term power and impact of eCommerce owing to better revenue growth, lower cost and higher profits amongst ~95 percent of surveyed sellers.

Reliance Retail’s Tira opens its store in Hyderabad

As Tira continuously reimagines the beauty retail landscape, it paves the way for an inclusive and empowering beauty journey for all beauty enthusiasts. (Image source: Moneycontrol)

Tira’s Hyderabad store aspires to revolutionize the beauty retail experience, offering an interactive and tech-driven ambiance for customers to explore and embrace their unique beauty preferences.

Weekly Shorts: Strategies for repackaging influencer content

Leading brands like Gymshark, Neutrogena, Fenty Beauty, and Glossier repackage top-performing creator pieces into new blog posts, videos, and product images instead of sharing studio-shot staged content. (Representative Image: Jakob Owens via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

IAMAI counters TRAI’s OTT revenue sharing demands as ‘rent-seeking’

Another area of growth in the radio landscape is the expansion in the number of Community Radio Stations (CRS) in the country (Representative Image: Kabiur Rahman Riyad via Unsplash)

IAMAI also flagged demands made by the Cellular Operators Association of India (COAI) and the Indian Council for Research on International Economic Relations (ICRIER).

Nazara Technologies gets a tax demand of Rs 2.83 crore from DGGI Mumbai

With this, the diversified gaming and sports media company became the latest company to receive such a notice after Dream11, Games24x7, Gameskraft and Delta Corp in recent weeks. (Representative Image: Jon Tyson via Unsplash)

Nazara Technologies’ tax demand is unrelated to the current issue of retrospective taxation that is haunting India’s real-money gaming industry.

Indian start-up founders urge government to preserve net neutrality and foster digital India

The letter said if ISPs—which now includes telecom operators—are allowed to strike deals that favour some online services over their competitors it will prevent promising start-ups from using the Internet and end all of them flourishing. (Representative Image: Glenn Carstens-Peters via Unsplash)

According to the startups, if internet-enabled start-ups or online service providers had to first obtain a government license, or pay each Internet Service Provider (ISP) in the world—there are tens of thousands of them—this global market and competition, and the innovation and progress, would all disappear.

Dia Mirza invests in parenting community and babycare DTC brand, BabyChakra

BabyChakra hopes its collaboration with Dia Mirza will further enhance their commitment to offering exceptional babycare products and empowering mothers with the knowledge and support they need as she will engage with the 30 million+ mothers community of Good Community division. (Image source: News18)

While the investment is undisclosed, CNBC-TV18 learns, as part of her role, Dia will work with BabyChakra in incorporating sustainable and clean care principles into their product ranges.

Zee-Sony merger: Goenkas’ fate hangs in balance as SAT reserves judgment on SEBI debarment

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

In August, SEBI passed an order revising the directions it had given to them asking its investigating officials to complete the enquiry in eight months. It further barred them from holding key managerial positions till the conclusion of the investigation. They again went to SAT. SAT heard the arguments and reserved its order.

Explained | Why startups are worried that telcos’ demand for OTT compensation endangers net neutrality

Telecom companies, such as Airtel, Jio, and Vodafone Idea, have recently requested the Telecom Regulatory Authority of India (TRAI) to permit them to charge startups a "network usage fee" based on factors like traffic and the number of users. They have also proposed bringing some types of online applications under the same regulatory framework as telecom service providers. (Representative Image: Atul Vinayak via Unsplash)

Net neutrality ensures equal internet access, prohibiting discrimination by ISPs. According to the founders of over 120 startups, telecom companies’ demands threaten startups, potentially leading to discrimination and stifling innovation, contradicting India’s Startup initiative.