Get ready to witness a celebration of brilliance as the most innovative marketers join the First Edition of Visionaries by Storyboard18. The grand evening, set to take place on October 27, 2023, at The Oberoi in Gurugram, is all about honouring the brightest and most innovative marketing minds who are redefining our approach to media, marketing, and advertising.
A Night of Innovation & Enlightenment
From honouring the most influential and celebrated names in the world of marketing and advertising to insightful conversations with experts, this remarkable event is a rare convergence of industry giants who have changed the rules and set new benchmarks.
Our distinguished guests are the visionaries who have consistently pushed the boundaries of creativity, innovation, and effectiveness in the industry. They are makers of marketing strategies and campaigns that have left an indelible mark on the consumer psyche and transformed how we experience brands.
What makes Visionaries by Storyboard18 truly exceptional are the insightful discussions, surfacing winning strategies for forward-thinking marketers. Through candid conversations and dialogues at the Visionaries’ chapters, our industry leaders share their views on how technology, consumer behaviour, and media will reshape the marketing landscape. Their wisdom offers invaluable insights into what lies ahead, shaping the aspirations of the industry and inspiring the marketing and advertising leaders of tomorrow. This evening is a unique opportunity to witness the convergence of brilliant minds, all focused on one goal – mapping the future of marketing and advertising.
The keynote address is by Suresh Narayanan, Chairman & Managing Director, Nestle India.
The CEO panel discussion has Kulmeet Bawa, President & Managing Director, SAP India Subcontinent , Aseem Kaushik, Managing Director, L’Oreal India, Prativa Mohapatra, Vice-President & Managing Director, Adobe India, Sukhleen Aneja, Chief Executive Officer, Good Glamm Group , Madhav Sheth, Chief Executive Officer, HTECH, Devendra Chawla, Chief Executive Officer, GreenCell Mobility. The topic of discussion will be ‘CEOs and CMOs Partners in Growth’.
Partnerships That Define Excellence
The event has garnered support from some of the most distinguished brands in the industry. Neom, the associate partner, is ready to transport you into the world of wellness and well-being. Kohler, the lifestyle partner, is all set to add a touch of luxury to the evening and Diageo, the celebration partner, will take you on an experiential journey like never before. Visionaries by Storyboard18 is also delighted to welcome Integral Ad Science-IAS as the innovation partner, leading in digital ad brand safety and suitability as well as GAN.AI, the AI partner, leads the AI frontier, transforming how businesses harness AI for data analysis, insights, and optimization, guiding us toward a data-driven, intelligent future.
Visionaries by Storyboard18 is a platform that inspires innovation and sets high expectations. It’s an opportunity to challenge conventions, shape the future, and elevate excellence in marketing and advertising. The event is poised to reveal the extraordinary and spotlight the transformative industry changes on the horizon.
Get ready for a night that will leave you inspired, enlightened, and ready to achieve new heights in marketing and advertising.
Visit Storyboard18’s Visionaries to know more.
Makings of a Visionary
Ahead of the Visionaries celebration, advertising industry leaders were asked to share their views on the impact visionary marketers have on brands, people and businesses as well as the necessary qualities a marketer must possess. “Visionaries make the agency feel like partners. They may pay the bill, but they always respect the fact that we create magic,” said Subramanyeswar S, Group CEO, MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global. He added, “They never miss the fact that both of us have the same objective – to create great or effective work that all of us would feel very proud of, work that would make a positive difference in the marketplace for our brand and work that advances the company business. They understand that agencies need to feel inspired and that the best creativity will come through partnership.”
Ajay Gupte, CEO, South Asia at Wavemaker said that things are changing dramatically in our world today. There are new areas that are gaining importance in our ability to communicate with consumers and through the brand.
“The ability to experiment, the ability to constantly be on the lookout for what is new and different and therefore create learning which will then benefit the brand is extremely important. Have a vision, drive towards that. Don’t make it ad hoc, moving from project to project. Having the ability to identify new trends and the ability to experiment to make sure that the brand is constantly learning and these learnings are then applied to make a difference and to make a marked difference are very important.”
Yatin Balyan, managing partner and national head – media investments at Omnicom Media Group shares what he thinks are the most important qualities and values a marketer should have and showcase.
“The most important quality a visionary marketing must have is being creative. Secondly, they should be a strategic thinker, always being customer-focused, analytical in thinking. They should also be risk-takers and should showcase outstanding leadership. All of these qualities combined make for a visionary marketer,” says Balyan.
Niti Kumar, chief operating officer of media investments company Starcom believes that the impact a visionary marketer has on businesses isn’t necessarily a hard impact.
“The whole softer impact aspect in terms of how a brand is built, how consumers feel about the brand, and what are the motivations that drive consumers. That is one area where marketers have a tremendous amount of influence. And if it’s a visionary marketer, he or she usually will really be able to bring the whole thing together to lift whatever efforts, whether it’s sales, whether it’s product, whether it’s pricing, all marketing P’s. The promotion really comes in and blows everything out of proportion,” she said.