Month: August 2023

Dilen Gandhi joins Tasty Bite Eatable as Managing Director

Gandhi, who has a background in P&L management, brand strategy, innovation, new business development, key account management and marketing communications, started his career at Gillette India as area sales manager.

Dilen Gandhi was previously with Reckitt, where he was regional marketing director – health and nutrition for the South Asia region.

Viacom18 acquires media rights for BCCI international and domestic matches

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

Viacom18 Media Private Limited has acquired the media rights from September 2023 to March 2028 for a cumulative figure of INR 5,963 crores, subject to execution of definitive documentation and completion of formalities as required by BCCI, and other obligations specified in the ITT being completed.

Esports celebrities are going to be superstars of the future: KRAFTON’s Srinjoy Das

This move comes after Free Fire, a rival battle royale game from Singapore tech giant Sea's gaming arm Garena, also made a comeback to the country after being suspended for about one and a half years.

KRAFTON is addressing BGMI as a cultural session for the first time, says Srinjoy Das, Associate Director, Marketing, KRAFTON India.

BCCI Media Rights: Viacom18 trumps Sony; Emerging as a sports broadcasting juggernaut

Sports18 will air matches on television, with live streaming on the JioCinema OTT platform, drawing considerable ad investments from brands, according to media experts. (Image source: Twitter - @ipl)

Viacom18 will now be broadcasting an array of premium sports events including Team India’s home matches, IPL (digital), Women’s IPL, Olympics 2024, and more.

YoungGuns Class Of 2023: Zenith Media’s Pooja Jain and Aldrin Pais

Aldrin Pais (left) has been working with brands including Mamaearth, BBlunt, DermaCo & Aqualogica. Pooja Jain (right) is currently a category lead for Nestle’s beverage portfolio and their D2C business.

Pooja Jain and Aldrin Pais have different skill sets but are future-ready leaders who have been working brands that believe in cutting-edge work.

SAMCO Group onboards Prashant Gupta as RankMF’s national sales head

This strategic appointment of Prashant Gupta amplifies SAMCO Group’s dedication to pioneering advancements in mutual fund distribution and wealth creation.

Prashant Gupta has held pivotal positions at mutual fund firms, including Aditya Birla Sun Life Mutual Fund (ABSLMF) and ICICI Prudential AMC Ltd (ICICI Pru).

Garena announces launch of Free Fire in India

Yotta, a Hiranandani Group company, will provide the local cloud hosting and storage infrastructure for Free Fire India. (Representative Image: Sean Do via Unsplash)

Free Fire India will offer features and content specifically developed for Indian users, as well as a range of features designed to promote safe, healthy and fun gameplay.

Adobe: Gen Z’s accept terms and conditions without reading

GenZ remain the most fearful of agreeing to a hidden clause. Forty six percent of people are fearful that they are agreeing to auto-renewal of services when they hit ‘Agree’ on terms and conditions. (Representative Image: Cytonn Photography via Unsplash)

As per the report, one in 10 Gen Xers have been stuck in a contract they can’t get out of due to not thoroughly reading it.

Viacom18 wins BCCI bilateral matches media rights for TV and digital

Anil Jayaraj also touched upon the growing prominence of consuming various sports other than cricket and he hopes that the upcoming Paris Olympics will change that narrative. (Image source: Moneycontrol)

BCCI today auctioned the media rights for TV and digital, for bilateral matches to be played in India for the next five years.