brand marketing – storyboard18

Who is Prof Scott Galloway – the millionaire marketing professor?

As a professor at NYU Stern, teaches courses in brand strategy, digital marketing, and luxury marketing. (Image sourced via NYU Stern website)

In addition to his academic and entrepreneurial pursuits, Galloway is an active investor, with stakes in companies like Ledger, Evident Insights, and Post.

‘No dignity’: Widespread layoffs in India; lack of transparency and support leaves employees shaken

Distress groups on WhatsApp are on the rise where employees are connecting to share stories and highlight the lack of empathy in organisations. Meanwhile, job search groups on WhatsApp are seeing a surge in CVs.

Downsizing in companies across the board raises concerns about employee well-being and communication strategy in times of distress.

Gatorade unveils it’s new turf at Delhi’s Chandni Chowk to inspire active lifestyle

Launched in February earlier this year with its first turf debuting in Mumbai, this initiative by Gatorade is committed to finding people places to play, wherever and whenever space permits in the city. The initiative is aimed at addressing the scarcity of recreational space in urban India through Google Maps data.

Delhi witnessed its first turf drop earlier in March in Lajpat Nagar, and the brand is aiming to drop another turf in the city soon.

BYJU’S shareholders approve the rights issue

The culmination of the rights issue will set the stage for the launch of BYJU’S 3.0, which is the world’s most advanced suite of AI-first products that are aimed at hyper-personalizing education at a global scale. (Image source: Facebook)

Company receives independent scrutinizer report to proceed with formalities.

Star Sports and II Music’s IPL soundtracks create social media frenzy; Over 20000 reels across social platforms

Meanwhile, 'Saath Aa Ke Rang Jamalo' is dedicated to the fans and is additionally available in Bengali, Malayalam, and Marathi. (Images sourced via news18)

These songs are available in Hindi, Tamil, Telugu, and Kannada.

Puma signs Milind Soman as its running ambassador

Puma’s shoes are preferred and worn by numerous sporting icons, including cricket legends Virat Kohli, Harmanpreet Kaur, and Mohammed Shami; sprinting champion Usain Bolt; football stars Neymar Jr and Sunil Chhetri and boxer MC Mary Kom.

Under this partnership, Milind will endorse Puma’s NITRO range of footwear and apparel. He will also contribute to the growth of the running community alongside Puma and represent the brand at top running events and campaigns throughout the year. Additionally, he will also serve as the face of Puma;s bodywear for men.

Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024

The campaign has been produced by Ryde productions.

Conceptualized by Zomato’s in-house creative team and brought to life by directors Raj Nidimoru and Krishna DK, these innovative ads feature Zomato’s brand ambassador, Ranveer Singh, alongside Samantha Prabhu and cricket icon Cheteshwar Pujara.

Nodwin Gaming partners with Global Esports Federation as its portfolio management company for key emerging markets

GEF has over 155 member federations engaging billions of #worldconnected athletes, players, and fans.

The GEF convenes the dynamic, ever-evolving esports ecosystem including the adjacent industries and diverse network of global impact partners.

Skechers signs cricketer Ishan Kishan as brand ambassador

Ishan Kishan shared his enthusiasm about the partnership, saying, "I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone."

Ishan Kishan will also appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections.