Modi’s Gen Z masterstroke: PM creates social media buzz with gamers days before Lok Sabha polls

Adding to the buzz, many top gaming creators have proudly pinned their images with the PM on their social media profiles. So much so just after a 2.36 minutes teaser.

Prime Minister Narendra Modi’s engagements with top creators and gamers has fuelled social media frenzy and highlighted his strategies to connect with Gen Z voters ahead of elections.

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PM Narendra Modi meets India’s top gamers

The Prime Minister even tried his hand at a few games including mobile games, PC, console games and VR.

The PM met a total of 7 gamers/gaming creators including Animesh Agrawal, Naman Mathur, Mithilesh Patankar, Payal Dhare, Tirth Mehta, Ganesh Gangadhar, and Anshu Bisht.

Gaming industry to almost double to $6 billion by 2028: Report

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

The report highlights a rising demand for content that resonates with local tastes and narratives, driving the Indian language translation market to a substantial valuation of nearly $500 million.

Offshore betting firms dodge MIB, target cricket fans through OOH and discrete channels

The Indian Premier League (IPL) season is a goldmine for these companies, with cricket betting likely to spike dramatically from now to the end of the T20 World Cup 2024 in June

Despite efforts by the Ministry of Information and Broadcasting (MIB) to curb their advertising initiatives, these companies – 1XBet, DafaBet, Parimatch, Betway, and others – are focusing on digital and out-of-home platforms to bypass restrictions.

Government initiates creation of independent regulator for e-gaming services in India

As per Lumikai’s latest report, the Indian gaming industry touched a $3.1 billion in the fiscal year 2023 and is projected to reach $7.5 billion by the fiscal year 2028.(Representative Image: Alex Haney via Unsplash)

National Law University Delhi, in collaboration with the E-Gaming Federation, is engaging with industry stakeholders to prepare their recommendations that is expected to be submitted to MeitY post the Lok Sabha elections.

WinZO collaborates with Carry Minati for Bharat Tech Triumph initiative

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

WinZO had launched the ‘Bharat Tech Triumph’ initiative to enhance the global export of culturally relevant games and related technology originated in Bharat.

MIB advisory urges celebs and influencers to abstain from promoting offshore online betting and gambling on social media

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

Failure to comply may lead to proceedings under the provisions of Consumer Protection Act, 2019, removal/disabling of social media posts/accounts where such promotional content/advertisements/endorsements are being published, and penal action under the applicable statutes.