Category: OTT

User-generated content rivals OTT and traditional media in India: Accenture

More than 35 percent of consumers in India say they struggle to navigate between different entertainment services, apps and devices while 72 percent say recommended content does not match their interests. (Image source: Unsplash)

According to Accenture’s annual ‘Reinvent for Growth’ report, in all scenarios presented to consumers, social media and social video platforms were consistently picked over streaming video services as the media of choice.

Sony Pictures Networks India and Formula E announce three-year media partnership

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said "Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”

SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will be able to stream all practice sessions live, as well as qualifying and races this season, on SPNI’s OTT platform, Sony LIV.

ONEOTT Intertainment Ltd and 7Star Group announce strategic alliance to grow business

The alliance is also developing plans to offer integrated services to their customers that would extend beyond broadband to other services like OTT, IPTV, WIFI, VoIP/intercom and even bespoke CCTV solutions.

Both partners are looking to focus on growing the broadband business in Maharashtra initially, whilst setting the tone to expand services together in other markets.

TATA IPL 2024 sees blockbuster opening day on JioCinema; clocks 51 percent surge in viewers over IPL 2023

Another driver during the opening match was the latest edition of JioCinema’s free-to-play predict and win game, Jeeto Dhan Dhana Dhan. (Image source: @JioCinema)

As JioCinema commenced their second season on digital, over 59 Crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time.

It is Day 1 in streaming in India: Prime Video’s Mike Hopkins

Hopkins also shared that the next 250 million subscribers that the platform is going to acquire, they are definitely going to come from outside of the United States. And this is not going to happen unless Prime Video does a really good job for customers in India as well.

In conversation with Indian director-producer Karan Johar at the Prime Video conference, Mike Hopkins, head of Prime Video and Amazon MGM Studios spoke about the current India market, how he sees it evolving, the strategies being implemented for growth and more.

OTT platforms blocked by govt: Neufliks, X Prime, Besharams, Mood X, Prime Play – what are they?

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries and Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights.

Ministry of Information & Broadcasting (I&B) has clamped down on OTT platforms that have repeatedly violated content rules and blocked the apps and their social media distribution channels.

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MIB blocks 18 OTT platforms for showing obscene and vulgar content

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Ministry of I&B takes action against obscene content on OTT Platforms. 18 OTT platforms after multiple warnings from Union Minister Anurag Thakur. 19 Websites, 10 Apps, 57 Social Media Handles of OTT platforms blocked nationwide for violations.

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M&E Future: Unified interface to be critical for CTV’s growth

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.