September 2022 – storyboard18

Mast & Meh: Oakley, Thums Up, Tata Motors, Myntra, Levi’s India

Still from Tata Motors' Durga Puja ad

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Interview with Pepsico India’s Vineet Sharma

Vineet Sharma, category director- Mountain Dew, Pepsico India

Vineet Sharma, category director- Mountain Dew, Pepsico India, speaks on the brand’s new take on Darr Ke Aage Jeet Hai campaign.

ASCI appoints NS Rajan as chairman

NS Rajan - Chairman, ASCI

At the meeting, Saugata Gupta, managing Director & CEO, Marico Limited, was elected vice-chairman, while Shashidhar Sinha, chief executive officer at IPG Mediabrands India, was appointed honorary treasurer.

Exclusive: Unilever’s Harman Dhillon responds to feedback on viral Dove ad

Harman Dhillon, vice president, hair care, Unilever talks about the negative feedback on the new campaign, changing ideas of beauty and how Dove is striving to stay relevant among Gen Z consumers.

She also sheds light on how the iconic brand is addressing changing beauty standards

Anil Viswanathan shares Mondelez India’s festive season plans

Anil Viswanathan, Vice President - Marketing, Mondelez India

Anil Viswanathan, VP-marketing of Mondelez India, speaks to Storyboard18’s Shibani Gharat on how they are extending their generosity platform to the whole of the festive season and more.

EXCLUSIVE: What moves India has the potential to shape the world, says YouTube’s Ajay Vidyasagar

"No creator says that I want to be a short-form creator or a long-form creator. They want to be storytellers and they want to express themselves and tell their stories in different forms," says Vidyasagar.

Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, on Shorts’ story in India and more.

Ecomm players clock $3.5 bn in festive sales in four days: Redseer report

Around 50 to 55 million shoppers made purchases during the first four days of sales. E-commerce marketplaces usually hold up to three sales leading to the festival of Diwali. The first of these sales is usually the largest, accounting for more than 50 percent of the sales during the festive period. (Representational image via Unsplash)

During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.

Month: September 2022