Month: May 2023

JioCinema sets new world record with 3.21 Crore peak concurrency during TATA IPL 2023 final

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

Ad revenue on digital substantially higher than TV with JioCinema having over 13 times the number of advertisers on TV. Connected TV reach during the TATA IPL 2023 was 2X of HD TV.

Meta Layoffs: Dilpreeta Vasudeva joins growing list of execs laid off

Dilpreeta Vasudeva is armed with an experience of two decades and started her career at Radisson in the client relations department. From there, she moved to Tech Mahindra and took up the role of assistant manager, global leadership cadre. She joined Times Internet as product manager, communities, and then at Microsoft, she was the senior manager marketing. (Image source: LinkedIn)

Dilpreeta Vasudeva is one of the executives from the senior leadership team who has been affected by Meta’s layoffs in India. The layoffs are part of a restructuring effort to streamline operations and adapt to changing market conditions.

Storyboard18 Exclusive: Wavemaker India wins Reckitt Benckiser’s Rs 1600 Cr media business

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

On May 8, 2023, Storyboard18 was the first to report that Reckitt was on pitch. Agencies from IPG Mediabrands, GroupM, and Dentsu participated in the pitch. Dentsu is the incumbent agency.

Tata Consultancy Services most valuable Indian brand: Interbrand

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The top ten brands in the table have achieved remarkable scores across three of Interbrand’s brand strength factors: trust, distinctiveness and empathy.

Publicis Commerce India onboards Anshul Garg as managing partner and head

Anshul Garg comes with over 16 years of consulting and industry experience across sectors including consumer goods, retail, industrial goods and energy. His expertise spans many dimensions such as digital commerce and D2C business setup, growth strategy blueprint, sales and marketing transformation, go-to-market strategy and execution, loyalty programmes, commercial excellence, and more.

Prior to this, he worked at advisory firm Ernst & Young. In his new role, Anshul Garg will advance the Groupe’s commerce offerings still further, drive both strategy, implementation and connect data, technology, and brand experience with commerce for optimum results.

BGMI’s second innings: 130 million downloads before ban, experts predict greater success

In a significant development, towards the end of last year, the government officially recognized e-sports as a part of multi-sports events. The category now falls under the Department of Sports, within the Ministry of Youth Affairs and Sports.

BGMI’s return fuels collaboration opportunities and excitement among streamers and brands.

Yes Bank unveils refreshed brand identity

The tick has been transformed into a soaring bird, which represents the bank’s current position of ‘soaring’. Moreover, the smoothened out corners and fluid shapes have replaced the angular edges of the older identity, along with a more emphatic typography. (Still from an ad)

The familiar blue and red colours that have been associated with the Yes Bank logo have got a makeover as well; the red and blue have an electric tone, representing high energy and innovation that the Yes Bank of today stands for.