Digital – storyboard18

YouTube steps up crackdown on ad blockers for mobile devices

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

In a recent community post, YouTube announces enhanced enforcement against third-party ad-blocking apps violating its terms of service.

Will DoT and MIB clash over broadcasting control heat up in Modi govt’s third term?

In India, technological evolution has led to overlapping functions such as IPTV services, the permission for which is granted by DoT as well as MIB (Photo by Pawel Czerwinski on Unsplash)

The crux of the issue lies in the perceived synergy between broadcasting and the telecom/technology ecosystems.

Conversational AI: The Next Big Thing on WhatsApp?

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Image source: Unsplash)

The ability to chat with an intelligent digital assistant right within your WhatsApp conversations – an assistant that can understand and respond to your messages with human-like coherence and contextual awareness. This is the tantalizing prospect that generative conversational AI promises to deliver, writes Pawas Jain.

TRAI releases recommendations on regulatory sandbox for innovation in digital communication

The framework provides for using cross-sector cooperation in carrying out RS testing with the help of other ministries and agencies.(Image source: News18)

Considering DoT reference, stakeholder input, and the Telecom Act’s definition of a Regulatory Sandbox TRAI has finalized its recommendations.

Global elections: Meta claims to have 40,000 people working on safety and security

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

Meta claims to have developed a comprehensive approach to elections on its platforms like Facbeook, Whatsapp and Instagram over the years.

Digital commerce experiences get boost with composable storefront solutions

The composable storefront solution allows for retailers to create customized shopping experiences to increase business growth and to kickstart B2C commerce experience. (Image: Samuel Regan-Asante via Unsplash)

LTIMindtree has introduced composable storefront solution on Salesforce to quick-launch digital commerce experiences.

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.

Election countdown: BJP and Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls

In the last week alone, Bharatiya Janata Party (BJP) and Congress together spent close to Rs 8 crore on Google and Meta ads.(Photo by Marvin Meyer on Unsplash)

Last-minute spending frenzy on digital platforms sees BJP and Congress leading the charge, while affiliate pages on Meta outspend major political players.

Digital Competition Bill: Deadline for stakeholder comments on May 15

The Committee on Digital Competition Law was set up on 6th February 2023 to examine the need for an ex-ante regulatory mechanism for digital markets in India. The Committee was tasked with the responsibility of reviewing the current provisions of the Competition Act, 2002; assessing whether they are sufficient to deal with challenges that have emerged from the digital economy; and evaluating whether a separate legislation to regulate digital markets is needed. (Image source: Moneycontrol)

The government has extended the timeline for consultations on the draft Digital Competition Bill to 15 May.