Category: Digital

It is becoming increasingly difficult to distinguish machine-generated content from that produced by humans:Ajay Yadav

By proactively addressing these ethical considerations, the AI and content creation communities can ensure that the benefits of this transformative technology are realized in a manner that upholds the values of authenticity, fairness, and social responsibility.(Representative Image source: Moneycontrol)

Ajay Yadav, co-founder of Simplified talks about ethical considerations in AI-powered content creation.

Angry Mittal?: Anupam Mittal “shocked” after Meta disables his company’s account

Anupam Mittal is also one of the leading voices to take on big tech firms like Google and Meta, slamming them for their "unfair" monopolistic practices in markets like India.

On April 9, Meta “arbitrarily” disabled his company’s account, prompting Anupam Mittal to call out the Mark Zuckerberg-led company on social media. Mittal also tagged Meta’s India operations’ head Sandhya Devanathan in the post.

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

While the messaging might take a light hearted approach, the underlying target doesn’t lose focus.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

Meta antitrust lawsuit: US regulator has no evidence to support antitrust claims against it, says Meta

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

The US’s Federal Trade Commission will get a chance to respond. But a court ruling in Meta’s favour could signal the end of the antitrust lawsuit.

Google mulls charging for internet searches with AI, in a radical change to its business model

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

Google’s iconic search engine has remained free to users, as advertising keeps the revenue flowing. But the cost of artificial intelligence services could prompt the search giant to charge for AI-enhanced features.

Elon Musk’s X introduces Community Notes feature in India ahead of elections

X's Community Notes handle tweeted, “Welcome new contributors in India. Our first contributors are joining today, and we'll be expanding over time. As always, we'll monitor quality to ensure that notes are found helpful by people from different points of view. Community Notes now has contributors in 69 countries around the world, and we're adding more regularly.” (Image source: Moneycontrol)

X’s Community Notes feature enables users to participate in fact-checking tweets shared by other users and intermediaries on the platform.

Letting data lead the charge against climate change

Sustainable practices implemented through data analysis have mitigated 120 tons of carbon emissions and saved 1,980 KL of fresh water, while also generating economic savings of $12,500. Waycool’s success story underscores how data analytics can be a powerful tool for both environmental and economic progress. (Image source: Unsplash)

Businesses can streamline operations to reduce emissions, not only benefitting the environment but often leading to substantial cost savings, writes Subramanian Ananthapadmanabhan.

Influencers in India working for less than 10 hrs a week, earning upto Rs 10 lakh a month

Influencer marketing was part of three in four brand strategies-engagement rate and quality of target audience were the top criteria for brands to select influencers.(Representative image, sourced from Instagram)

As per an EY report, influencer marketing in India is expected to grow 25 percent in 2024, low work hours, high earnings attract creators.

Meta boosts India fact-checking programme with PTI partnership

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

With this partnership with PTI, Meta now has 12 fact-checking partners in India, making it the country with the most third-party fact-checking partners globally across Meta.