Tag: influencer marketing

Cannes Lions launches LIONS Creators, a first-ever creators experience at the festival

In 2023, Goldman Sachs analysts estimated that the creator economy was a $250bn industry and could reach $480bn by 2027. Simon Cook, CEO, LIONS, said: “With potential growth of this scale, it’s crucial that the Festival plays a role in bringing together the platforms, the brands, the creators and the agencies, and a wider cross-section of the industry to have the most pressing conversations around how we co-create, collaborate and unlock greater value and progress for the wider industry in this space.”

LIONS Creators has been established in collaboration with creators from around the world who all see the value in convening, doing business and learning from each other at the Cannes Lions International Festival of Creativity.

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

While the messaging might take a light hearted approach, the underlying target doesn’t lose focus.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

EY’S Amiya Swarup dissects influencer marketing, role of ASCI and media agencies

Amiya Swarup, EY partner says that In the past few years, there have been some celebrities buying followers. Thus, brands always take a back seat in this case; they don't really trust the numbers which an influencer is claiming to have. Therefore authentic engagement is crucial.

Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.

Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

Reflecting on her firm's policies, Ghazal noted that at Honasa Consumer Ltd., they have successfully preserved nearly all employees throughout these critical junctures. “At Honasa Consumer Ltd., we've proudly retained almost 100 percent of employees through these life stages”, Ghazal stated.

Ghazal Alagh, who is the co-founder of Honasa Consumer, maker of Mamaearth brand, and a shark from the inaugural season of Shark Tank India, recently recounted her meeting with Smriti Irani, Union Cabinet Minister for Women & Child Development and Minority Affairs, who is also an MP from the Amethi Lok Sabha constituency. Taking to… Continue reading Mamaearth’s Ghazal Alagh had a fan-girl moment when she met Smriti Irani. Find out why

Sharan Hegde raised Rs10 crore in 1 hour from Nikhil Kamath. Find out how.

The 1% Club is a members-only platform founded by Sharan Hegde and Raghav Gupta. (From left to right: Sharan Hegde, Nikhil Kamath, Abhijeet Pai and Raghav Gupta)

The startup known as The 1% Club, established by Sharan Hegde and Raghav Gupta, secured a funding of Rs 10 crore from Gruhas, co-founded by Nikhil Kamath, the founder of Zerodha, and Abhijeet Pai from the Puzzolana Group.

Experts vs influencers: Digital PR alternatives to link building

Not all influencers are made equal, but the same can be said for experts. While experts bring a level of credibility and authority to a campaign, influencers often have a more direct and personal connection with their audience. (Representative Image: Diggity Marketing via Unsplash)

Influencer marketing is a $5 billion industry in the U.S. and in India, it is projected to grow to Rs 28 billion by 2026.

Havas Media India partners with KlugKlug to elevate influencer marketing for brands

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

The solutions offered by KlugKlug for Havas Media Network India include empowering the agency with the possibility to build influencer affiliate programmes by using KlugKlug’s affiliate features. Additionally, the partnership includes advanced geo-filters that enable Havas to gain access to 400+ tier 2 and 3 cities with regional and vernacular influencers.

National Creators Award: How will it disrupt the influencer marketing landscape?

The creator economy, which is expected to grow profoundly by 2027, as per a recent media report, worldwide, there are 207 million content creators. As estimated by Kalaari Capital, a venture capital fund, in 2022, there were 80 million creators in India. (Image source: Unsplash)

Storyboard18 speaks to Rubeena Singh, country manager India & MENA at AnyMind Group, and Manisha Kapoor, chief executive officer and secretary general, Advertising Standards Council of India, on the new initiative.

UNIQLO’s Nidhi Rastogi on partnership with Katrina Kaif and new summer collection

Nidhi Rastogi says UNIQLO's AIRism range was co-developed with engineers from Japanese fabric manufacturer Toray Industries and utilises fibers that are thinner than a human hair to provide the ultimate comfort, whatever the temperature.

Nidhi Rastogi, Marketing Director at UNIQLO India says Katrina is someone whose style aligns seamlessly with UNIQLO’s LifeWear philosophy of simplicity, functionality, and timelessness.