Agency News – storyboard18

NIC Ice Cream appoints Madison Media Ultra as Media AOR

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The account will be handled by the agency’s Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.

Steve Priya: The new creative and content agency founded by two ex ECD’s at Wunderman Thompson

As per reports, the two have already signed clients and will announce who they are soon.

Former executive creative directors at Wunderman Thompson, Priya Pardiwalla and Steve Mathias have started a creative and content agency of their own called Steve Priya.

What have they got that we don’t?

For though we may be the under-chickens in this great poultry farm of pitches, we have something far more valuable – the heart and the hustle to make our dreams a reality', writes Mitul Shah, founder and CCO, Calculated Chaos. (Image source: Unsplash)

It’s pitching season in the ad world. It’s also the season for FOMO and trying hard to make desperate dreams come true, writes Mitul Shah.

IPG Mediabrands, WPP and Omnicom Media Group in shortlist for Amazon’s global media mandate

Prior to 2013, Publicis Groupe handled Amazon’s media account. (Representative Image: Christian Wiediger via Unsplash)

IPG Mediabrands’ initiative is the incumbent agency for Amazon. It won the company’s account in 2013 and defended it in 2017. As per reports, IPG will continue to service Amazon in 2024. The new mandate will commence from 2025.

Who are advertising ‘pitch consultants’ and what do they actually bring to the pitch table?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Pitch consultants and their structured process have come to stay in advertising. Storyboard18 reached out to brands and pitch consultants who decoded the role of the latter in pitching, and spoke about their learnings during the whole process.

EXCLUSIVE: IPG agencies corner Air India’s media and creative business; marking a huge win for the group

Air India’s Chief Executive Officer Campbell Wilson and Natarajan Chandrasekaran, Chairman of the board of Tata Sons, at the unveiling of Air India's new look and logo at an event in 2023.

Initiative, part of IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate after a competitive months-long pitch last year. The account is one of the most prestigious in the country as the iconic airline brand undergoes a transformation.

Uber’s APAC boss Pradeep Parameswaran to get a global role: Report

The company's revenue from rides increased 74 percent to Rs 678 crore in FY23 as against Rs 388 crore last financial year.

Pradeep Parameswaran took over as President of Uber India and South Asia in 2018 and has been a key member of Uber’s regional leadership team.

Wavemaker leads new business league in 2023; followed by Mindshare and Lodestar UM

2023 saw a whole of 192 local pitches estimated to be around $1399M and 23 global and multi market pitches were estimated to be around $132M in India. (Image source: Unsplash)

EssenceMediacom and Havas Media round off the top five media agencies in the new business league chart.

Scarecrow M&C Saatchi bags the Gopal Snacks’ creative mandate

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The full-service creative duties of the brand will be handled by the agency’s Mumbai office, stated the company in the release.

Mum’s the word: Ad and marketing agencies wary of talking about the poll-related work

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative image by Kristina Flour via Unsplash)

Ad and marketing agencies are not willing to openly talk about political campaigns for 2024. Reasons range from contract-related clauses to party orders to fear of social media backlash and impact on employees.