Month: June 2023

L’Oréal India appoints Saloni Shah as chief digital and marketing officer

Saloni Shah joined L’Oréal in December 2013 as media manager for Consumer Products Division (CPD) and was elevated to digital & marketing manager for Garnier, where she spent three years before taking on the role of head – digital marketing for CPD in 2021.

Saloni Shah will be responsible for steering the company’s digital-first brands to deliver accelerated growth on online platforms and further strengthen the company’s future-ready digital capabilities.

Influencer marketing in the spotlight: Balancing regulation and government collaboration

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
 (Representative Image: My Life Through A Lens via Unsplash)

Minister Piyush Goyal met with 50 influential digital content creators to explore partnerships and collaborations for government schemes

Countries across the globe will regulate generative AI to be used responsibly: TCS Chairman N Chandrasekaran

Chandrasekaran, who considers TCS to be strong in predictive AI, generative AI, cloud and IoT space, is confident that all these areas will be adopted by TCS clients at least in the short-term inspite of a volatile environment. (Image sourced from Moneycontrol)

N Chandrasekaran, chairman, TCS said that the company is well positioned to leverage predictive AI, generative AI, cloud and IoT.

SEBI to finalize draft discussion paper on guidelines for finfluencers

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

Madhabi Puri Buch, Chairperson of SEBI, says that finfluencers who claim that trading can turn someone into a crorepati or lakhpati will be treated as fraudulent and engaging in misleading activities.

Throwback: How the Incredible India ad campaign made a global splash

The Incredible India campaign was successful and has remained so since its launch. The Indian states and union territories were included in the programme, so that they promoted their region and culture, all under the aegis of this programme. (Stills from the ads)

The global tourism scenario took a hit as a result of 9/11 and its aftermath. The international tourism industry was largely stagnating, and India was no exception.

India ranks as the country with the highest percentage of digital items being bought online: Wunderman Thompson

When it comes to online spending, Indian consumers are reticent about making large online purchases, while German consumers are willing to spend $749 online. (Image by John Schnobrich via Unsplash)(Image by John Schnobrich via Unspash)

As per Wudnerman Thompson’s report, Indian shoppers lead the way when it comes to using voice commerce to buy a product and are most likely to buy from retailers and brands that offer better environmental practices.

AI isn’t a hype but a real revolution: Yannick Bolloré of Havas

Bolloré, who took over Havas 10 years ago has witnessed the company’s transformative process that includes innovation and putting digital at the core. (Image by @Havas via Twitter)

Yannick Bolloré, chairman and chief executive officer, Havas Group, talks to Storyboard18’s editor Delshad Irani at the Cannes Lions 2023, about the need for AI from a media maven’s perspective.