Category: Social Media

User-generated content rivals OTT and traditional media in India: Accenture

More than 35 percent of consumers in India say they struggle to navigate between different entertainment services, apps and devices while 72 percent say recommended content does not match their interests. (Image source: Unsplash)

According to Accenture’s annual ‘Reinvent for Growth’ report, in all scenarios presented to consumers, social media and social video platforms were consistently picked over streaming video services as the media of choice.

Sex-ed content creators discuss shadowbanning and censorship on Meta platforms

Challenges with promoting sex toys persist on Meta. From being shadow banned to accounts being restricted, sex-ed content creators face challenges with sexual health related content on Meta.

Manzuri’s Aastha Vohra and Sangya Project’s Aashish Mehrotra and Tanisha Rao share their experiences with censorship around sexual wellness content on Meta.

Why has the BCCI stopped IPL commentators, players, teams, from sharing photos/videos from stadiums on match days?

As per reports, an IPL team was fined Rs. 9 lakh by the BCCI for posting a video on social media during an on-going game. (Image source: Moneycontrol)

It was reported that the BCCI issued these instructions after an Indian batsman was clicked while commentating during a game in the IPL. The batsman posted the video to social media, and broadcast-rights holders were not happy with it. A BCCI staff member asked him to then delete the post.

Meta introduces AI chatbot on WhatsApp; currently accessible to select users

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

The chatbot – Meta AI, like many other AI-powered chatbots, let’s you have conversations, provides recommendations, recipes, etc based on questions asked by users.

Angry Mittal?: Anupam Mittal “shocked” after Meta disables his company’s account

Anupam Mittal is also one of the leading voices to take on big tech firms like Google and Meta, slamming them for their "unfair" monopolistic practices in markets like India.

On April 9, Meta “arbitrarily” disabled his company’s account, prompting Anupam Mittal to call out the Mark Zuckerberg-led company on social media. Mittal also tagged Meta’s India operations’ head Sandhya Devanathan in the post.

TeamLease sees a drop in hiring outlook for the media sector

On the hiring dip in Media and Entertainment, Jaideep Kewalramani, Head of Employability Business and COO, TeamLease Edtech shared, “While current trends may paint a temporary picture of restraint, these are the exact moments that breed innovation, creativity, and resilience, shaping the future of storytelling. With the advent of AI automation and the rise of AI-augmented human roles set to transform workflows, freshers need specialized courses that are in sync with these emerging technologies.”

Intent to hire freshers in the Media and Entertainment industry stands at 18 percent for January-June 2024, a 3 percent drop from 21 percent in July-December 2023, as per TeamLease EdTech Career Outlook Report 2024.

Fool’s Day: Elon Musk says he’s joining Disney to make it more ‘woke’, in a “recycled” joke

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Elon Musk and Disney chief Bob Iger have been feuding since Disney joined 200 major advertisers including IBM and Apple to leave X in November 2023 after Musk’s endorsement of an antisemitic post.