Month: November 2022

Why D2C companies need new brand building lessons

The toolkit of a marketer and the canvas of the designer has no shortage of emotions to play on. Why not use humour, surprise, sassiness, idealism, and other attributes to create a brand that is distinct? Why not take a mindful risk, an intentional departure, a true innovation in brand instead of simply toeing the line? (Representational image via Unsplash) of emotions to play on. Why not use humour, surprise, sassiness, idealism, and other attributes to create a brand that is distinct? Why not take a mindful risk, an intentional departure, a true innovation in brand instead of simply toeing the line?

With a wave of new Gen Z and Gen Alpha consumers entering the market, D2C brands need to understand that aesthetics like products, need to evolve too in order to stay relevant.

Dinner dates bite the dust as a new, modern dating era sets in

The dating app says that whether a user is looking for new friends, someone to hang out with, or a long-term partner, Tinder members have more control over who they connect with by having more insight into a potential match's intentions. In fact, 72 percent of Tinder members say they’re looking for someone who knows what they want. (Representational image via Unsplash)

The younger generation is adventurous and likes taking risks. At the same time, they’re sensitive and open-minded. This shows in their ability to come up with unique date ideas that sway away from traditional dating norms.

Sadoun-Sorrell Row: Publicis CEO Arthur Sadoun retaliates over Martin Sorrell’s comment on employee bonus

Sorrell is known for not pulling punches and has routinely and publicly criticised rivals, particularly his previous company, WPP that is the world's largest ad holding company. His unceremonious ouster from WPP in 2018 was one of the most controversial and talked-about happenings in advertising history.

Publicis had announced it was giving nearly $50 million as an ‘exceptional bonus’ to 45,000 staff to cope with rising inflation and cost of living expenses.

Discussions on Twitter India around cryptocurrency, the planet, fandoms, see a spike

As per a CNBC-TV18 report, since the $44 billion buyout, Twitter has failed to pay millions of dollars in rent for its San Francisco headquarters and London offices. Further, the company has been sued by multiple contractors over unpaid services, and to raise money has auctioned off everything, which includes bird statues, espresso machines etc. (Representative Image: Souvik Banerjee via Unsplash)

The Red Lab Report 2022 states that fans are no longer passive consumers but active participants and expect shared ownership which makes them a stakeholder in the creation.

Former Nestle marketing executive Ankit Kapoor joins Ananta Capital as chief marketing officer

An FMCG leader with almost over 15 years of experience in leading businesses and brands across countries, categories and companies, as the head of marketing for chocolates & confectionery, Ankit Kapoor led Nestle’s global brands - KitKat, Milkybar, BarOne along with E-Commerce and Modern Trade for the business unit.

Ankit Kapoor spent over six years at FMCG major Nestle where he led global brands – KitKat, Milkybar, BarOne along with e-commerce and modern trade.

Balenciaga Ad Controversy: Brand files $25 million lawsuit against producers of controversial ads

“The campaign for spring 2023, which was meant to replicate a business office environment, included a photo with a page in the background from a Supreme Court Ruling 'United States V. Williams' 2008, which confirms as illegal and not protected by freedom of speech the promotion of child pornography,” Balenciaga said in the statement. (Representative image via Unsplash)

The child pornography document in the Balenciaga Spring 2023 campaign might have gone unnoticed had it not been for another ad campaign that landed the fashion house in hot water earlier this month.