Patanjali misleading ads case: Ramdev, Balkrishna tell SC they’re willing to tender a public apology…..

A bench comprising Justice Hima Kohli and Ahsanuddin Amanullah said they were not convinced of the plea and have asked Ramdev and Balakrishna to appear once again before the court at the next hearing of the case on April 23. (Image source: Moneycontrol)

“I am willing to give a public apology…., We claim that we have an alternative system of medicine,” said Mukul Rohatgi appearing for Patanjali and Ramdev.

User-generated content rivals OTT and traditional media in India: Accenture

More than 35 percent of consumers in India say they struggle to navigate between different entertainment services, apps and devices while 72 percent say recommended content does not match their interests. (Image source: Unsplash)

According to Accenture’s annual ‘Reinvent for Growth’ report, in all scenarios presented to consumers, social media and social video platforms were consistently picked over streaming video services as the media of choice.

Why has the BCCI stopped IPL commentators, players, teams, from sharing photos/videos from stadiums on match days?

As per reports, an IPL team was fined Rs. 9 lakh by the BCCI for posting a video on social media during an on-going game. (Image source: Moneycontrol)

It was reported that the BCCI issued these instructions after an Indian batsman was clicked while commentating during a game in the IPL. The batsman posted the video to social media, and broadcast-rights holders were not happy with it. A BCCI staff member asked him to then delete the post.

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 in Mumbai will likely be a two-day event. (Image from 2022's edition which saw the fest return to its usual venue in Goa after the pandemic years.)

India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days.

Bournvita among drinks to be removed from e-commerce platforms’ “health drinks” section, says Govt

The Govt advised all e-commerce companies and portals to remove drinks and beverages that included Bournvita from the ‘heathy drinks’ category. (Image sourced via Instagram)

The National Commission for Protection of Child Rights (NCPCR) said that there is no “health drink defined under the FSS Act 2006, rules and regulations as submitted by FSSAl & Mondelez India”.