Tag: Ad Agency

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 in Mumbai will likely be a two-day event. (Image from 2022's edition which saw the fest return to its usual venue in Goa after the pandemic years.)

India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

Looking at Publicis Groupe's growth, chairman Arthur Sadoun said, "We once again expect to grow twice as fast as the industry average, while delivering the best financial KPIs."

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.

EXCLUSIVE: IPG agencies corner Air India’s media and creative business; marking a huge win for the group

Air India’s Chief Executive Officer Campbell Wilson and Natarajan Chandrasekaran, Chairman of the board of Tata Sons, at the unveiling of Air India's new look and logo at an event in 2023.

Initiative, part of IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate after a competitive months-long pitch last year. The account is one of the most prestigious in the country as the iconic airline brand undergoes a transformation.

Mudra, Ahmedabad, its origin and modern story

Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God's Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, Only Vimal.

From Reliance to Rasna in the 1980s and now from Ishan Technologies to Simpolo Group, how Mudra, now DDB Mudra, has been an equal partner in building businesses in Ahmedabad.

Are ad agencies becoming bargain basements?

The number of new and independent agencies that have started up in the last couple of years is significant. Even the number of senior and ‘not-so’ senior folks who’ve left big time agencies and started their own has gone up remarkably. (Representative image by Tamanna Rumee via Unsplash)

Agency fee structures have constantly been evolving. Today it is more about perception than about ROI, especially when it comes to retaining marquee clients.

Lodestar UM’s CEO wants to bring the romance back into a resurgent ad world

"In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. Marketers are tasked with seamlessly weaving eco-friendly messaging into campaigns, showcasing a commitment to environmental responsibility," says Aditi Mishra, CEO, Lodestar UM.

Aditi Mishra, CEO, Lodestar UM, wants to go beyond mere statistics on diversity, equity, and inclusion (DEI) to add richness and depth to the advertising industry.

VML sets up new leadership team for Asia Pacific

Under the leadership of newly appointed VML APAC Co-CEOs Audrey Kuah (left) and Yi-Chung Tay (right), and with its regional principal offices in Mumbai, Shanghai, Singapore, and Sydney, the restructure sees the appointment of the following market leaders (by region) from January 1, 2024.

The agency will announce India’s leadership in Q1 2024.

A paradigm shift towards holistic measurement will be imperative in 2024: Initiative India’s Vaishali Verma

Along with having holistic measurements in place, Vaishali Verma says, disruptive ideas in content creation will continue to dominate both linear TV and OTT platforms, pushing the boundaries of traditional storytelling.

Vaishali Verma, CEO, Initiative India, on the agency’s 2023 report card and her to-do list for 2024.