Tag: Media Mavens

Lodestar UM’s CEO wants to bring the romance back into a resurgent ad world

"In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. Marketers are tasked with seamlessly weaving eco-friendly messaging into campaigns, showcasing a commitment to environmental responsibility," says Aditi Mishra, CEO, Lodestar UM.

Aditi Mishra, CEO, Lodestar UM, wants to go beyond mere statistics on diversity, equity, and inclusion (DEI) to add richness and depth to the advertising industry.

A paradigm shift towards holistic measurement will be imperative in 2024: Initiative India’s Vaishali Verma

Along with having holistic measurements in place, Vaishali Verma says, disruptive ideas in content creation will continue to dominate both linear TV and OTT platforms, pushing the boundaries of traditional storytelling.

Vaishali Verma, CEO, Initiative India, on the agency’s 2023 report card and her to-do list for 2024.

Ad industry to see more transparent programmatic ecosystem in 2024: Madison’s Vikram Sakhuja

"With a strengthening economy, I expect advertisers to again put faith in long-term brand building over short-term promotional performance marketing," says Madison’s Vikram Sakhuja.

The partner and group CEO at Madison Media and OOH, believes 2024 will be a year when marketers will want to know all about consumer attention over impressions and plain-vanilla views.

AdEx to see 30-40 percent surge with Q1 2024 political advertising boost: R. Venkatasubramanian

R. Venkatasubramanian stated, "Cultural diversity and diversification of media channels with adoption of the digital revolution has opened up new avenues for advertising. India's passion for cricket and Bollywood has made sports and entertainment marketing a significant avenue for advertisers. The rapid growth of e-commerce players and burgeoning middle class with increased disposable income has created a larger consumer base. E-comm advertisers target this segment with tailored campaigns for products and services, driving the demand for advertising space."

R. Venkatasubramanian, managing director – Havas Play and president -Investments – Havas Media talks about the changing media landscape and the top trends of 2023.

Media Mavens: ‘Media planning is about capitalising consumer trends and unearthing unique opportunities,’ says Alliance’s V Narayanan

As per Alliance’s V Narayanan, some of the key challenges are: Consumers reach getting more f-r-a-g-m-e-n-ted, building top of mind awareness for a brand in a fiercely contested market place is a huge challenge to procure in a digital world. Further, consumer trust is declining and it is getting more and more difficult to sustain loyalty.

V Narayanan, CEO of Delhi-based Alliance, believes the new formula – C (Creative) x D (data) = CE (Consumer Experience), will change how media planning works.

IPL’s success depends on broadcasters expanding the advertisers pool from 100 to 500: EssenceMediacom’s Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO at EssenceMediacom South Asia on big shifts in the media landscape and what skills new age planners require to be effective.

EssenceMediacom global CEO Nick Lawson: We are pretty close to being the largest global media agency

"We are pretty close to being the largest global agency. But I am not obsessed with size. Scale is important in media companies for capability reasons. But, for me now, it is really positioning ourselves as crucial to clients' needs. What I want be is the most recommended agency in the world," Nick Lawson tells Storyboard18. (Image via Twitter - @jasperrosa)

Nick Lawson, global CEO of newly merged EssenceMediacom, on the vision for the new entity, the India market, and how media agencies have changed.

Media Mavens: More accountability is expected from business partners today, Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

"My style of leadership is extremely adaptive. I believe in situational leadership, adapt to the situation, to people, to teams and to the need of the hour. It could be anywhere from delegation, to being participative and sometimes even telling people what to do. What's key to me is to be flexible, and adjust to the requirements of the team in the moment that we are." - Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom, talks on gender gap and the changing media agency business.

Media Mavens: GroupM’s Priti Murthy says boardrooms are no longer about men vs women, it is about diversity and inclusivity

"The best way to pave the way for future leaders is by allowing them to grow and not stall them at any point," says Priti Murthy

Priti Murthy, President, GroupM Nexus talks about the importance of addressing the gender gap in the workplace, upgrading skills and the evolving role of agencies.