Advertising – storyboard18

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1% Club unveils new campaign on financial literacy with Sharan Hegde and Viraj Ghelani

The brand film conceptualized by Bare Bones Collective features Finance with Sharan and Viraj Ghelani and depicts the country's working population.

1% Club’s “The Great Escape” sees Sharan and Viraj in a familiar corporate office filled with unfamiliar comic twists.

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints Limited (KNPL) has unveiled a new Television Commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.

Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024

The campaign has been produced by Ryde productions.

Conceptualized by Zomato’s in-house creative team and brought to life by directors Raj Nidimoru and Krishna DK, these innovative ads feature Zomato’s brand ambassador, Ranveer Singh, alongside Samantha Prabhu and cricket icon Cheteshwar Pujara.

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 in Mumbai will likely be a two-day event. (Image from 2022's edition which saw the fest return to its usual venue in Goa after the pandemic years.)

India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days.

ZEE Media to invest Rs 8.76 crore in “PR tech platform” NewsReach

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

ZEE Media, through its wholly owned subsidiary IDPL, has entered into an agreement with media, PR and advertising firm Vyomeen Media Pvt Ltd (NewsReach) to invest Rs 8.76 crore.

IPL 2024: Ecom-gaming and pan masala brands lead TV ad surge in first three weeks

The only two common categories advertising in between IPL 2023 and IPL 2024 were ecom- gaming and pan masala. (Photos by Nikita Kachanovsky, Yogendra Singh and Ravi Sharma on Unsplash)

According to TAM, the number of categories and advertisers on TV are both recording growth in IPL season 17.

Mast or Meh? Cred’s new ad ft. Rajamouli and David Warner is an unexpected match that worked

Still from the ad.

It’s a fresh take on the kind of ads we’ve been seeing in the fintech sector and a step forward from what you would usually expect Cred ads to be. Rating: Mast.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

Looking at Publicis Groupe's growth, chairman Arthur Sadoun said, "We once again expect to grow twice as fast as the industry average, while delivering the best financial KPIs."

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.