Advertising – storyboard18

1% Club unveils new campaign on financial literacy with Sharan Hegde and Viraj Ghelani

The brand film conceptualized by Bare Bones Collective features Finance with Sharan and Viraj Ghelani and depicts the country's working population.

1% Club’s “The Great Escape” sees Sharan and Viraj in a familiar corporate office filled with unfamiliar comic twists.

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints Limited (KNPL) has unveiled a new Television Commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.

Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024

The campaign has been produced by Ryde productions.

Conceptualized by Zomato’s in-house creative team and brought to life by directors Raj Nidimoru and Krishna DK, these innovative ads feature Zomato’s brand ambassador, Ranveer Singh, alongside Samantha Prabhu and cricket icon Cheteshwar Pujara.

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 in Mumbai will likely be a two-day event. (Image from 2022's edition which saw the fest return to its usual venue in Goa after the pandemic years.)

India’s premier ad festival Goafest 2024 is likely to take place in Mumbai. The 2024 event’s duration is expected to be two days instead of the usual three days.

ZEE Media to invest Rs 8.76 crore in “PR tech platform” NewsReach

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

ZEE Media, through its wholly owned subsidiary IDPL, has entered into an agreement with media, PR and advertising firm Vyomeen Media Pvt Ltd (NewsReach) to invest Rs 8.76 crore.

Mast or Meh? Cred’s new ad ft. Rajamouli and David Warner is an unexpected match that worked

Still from the ad.

It’s a fresh take on the kind of ads we’ve been seeing in the fintech sector and a step forward from what you would usually expect Cred ads to be. Rating: Mast.

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

Looking at Publicis Groupe's growth, chairman Arthur Sadoun said, "We once again expect to grow twice as fast as the industry average, while delivering the best financial KPIs."

Publicis Groupe accelerated its organic growth in Q1 2024, delivering +5.3 percent, ahead of expectations, the company stated.

From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

India’s TV industry which reaches 700 million viewers garners subscription revenue of ~$5 billion – that is a mere $7-8 per user per year, writes Siddharth Jhawar , General Manager, Moloco India.

Top Ramadan and Eid ad campaigns that stood out

Over the years, we’ve seen some great ad campaigns that tap into the emotions that the festival exudes, which have made an impact on the people everywhere. (Stills from the campaigns)

Let’s have a look at the best Ramadan and Eid campaigns by brands this year and in the past that stood out and made an impact.

Biryani reigns this Ramzan with close to 6 million orders

Traditional favorites like Biryani, Haleem, and Samosa continued to dominate the Iftar table, showcasing their enduring popularity during Ramzan.

Close to 6 million plates of Biryani were ordered during this period, marking a 15 percent increase compared to regular months.