Tag: Advertising

What have they got that we don’t?

For though we may be the under-chickens in this great poultry farm of pitches, we have something far more valuable – the heart and the hustle to make our dreams a reality', writes Mitul Shah, founder and CCO, Calculated Chaos. (Image source: Unsplash)

It’s pitching season in the ad world. It’s also the season for FOMO and trying hard to make desperate dreams come true, writes Mitul Shah.

Ogilvy’s Hephzibah Pathak, ITC’s Anushree Ghosh, BBH India’s Parikshit Bhattaccharya among Cannes Jury

Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 17 to 21 June 2024. (Image sourced from Cannes Lions website)

The Awarding Jury represents the global industry’s leading talent from a diverse range of disciplines, from across 54 markets – the highest number of markets ever represented on the Awarding Jury.

SC raps Uttarakhand state licensing authority in Patanjali misleading ads case

At the April 10 hearing, the Supreme Court also rejected the second affidavit of apology submitted by Patanjali and the bench warned them to be ready to face action in the contempt case. Justice Kohli said, "Why should we not treat your apology with the same disdain as shown to the court undertaking? We are not convinced..." (Image source: Moneycontrol)

Patanjali MD Acharya Balkrishna and Baba Ramdev were present before the Supreme Court on April 10, where the bench heard the matter in the plea case filed by the Indian Medical Association against Patanjali Ayurved Ltd.

Supreme Court rejects Patanjali’s second affidavit of apology; warns of action in the contempt case

After the hearing, Patanjali Ayurved formally expressed regret to the Supreme Court in response to a notice prompting it to justify why contempt of court proceedings should not be initiated for allegedly breaching an assurance provided to the top court on November 21, 2023. (Image source: Moneycontrol)

Patanjali MD Acharya Balkrishna and Baba Ramdev were directed to be personally present before the Court at the April 10 hearing.

Centre advocates for integrative healthcare in SC filing on Patanjali misleading ad charges

The Centre's affidavit also highlights facets of the existing policies that promote an integrative healthcare system with integration of both Ayush and allopathy.

On April 2, the Supreme Court had pulled up Patanjali’s Ramdev and Acharya and came down heavily on them for defying its orders and observed that the medical advertisements issued by the Ramdev-led company are in the “teeth of law”.’

Who are advertising ‘pitch consultants’ and what do they actually bring to the pitch table?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Pitch consultants and their structured process have come to stay in advertising. Storyboard18 reached out to brands and pitch consultants who decoded the role of the latter in pitching, and spoke about their learnings during the whole process.

Cannes Lions launches LIONS Creators, a first-ever creators experience at the festival

In 2023, Goldman Sachs analysts estimated that the creator economy was a $250bn industry and could reach $480bn by 2027. Simon Cook, CEO, LIONS, said: “With potential growth of this scale, it’s crucial that the Festival plays a role in bringing together the platforms, the brands, the creators and the agencies, and a wider cross-section of the industry to have the most pressing conversations around how we co-create, collaborate and unlock greater value and progress for the wider industry in this space.”

LIONS Creators has been established in collaboration with creators from around the world who all see the value in convening, doing business and learning from each other at the Cannes Lions International Festival of Creativity.

Patanjali misleading ads case: Baba Ramdev, Acharya Balkrishna issue fresh unconditional apology to SC

The Centre's affidavit also highlights facets of the existing policies that promote an integrative healthcare system with integration of both Ayush and allopathy.

Patanjali’s Acharya Balkrishna and Baba Ramdev have filed a fresh affidavit issuing an unconditional apology to the Supreme Court after they were hauled up by the apex court for defying its orders.

Tata AIA’s ‘Karlo Shaadi Ki Poori Taiyaari’ campaign blends wedding excitement with financial planning

The company aim's to ensure that India and Bharat understand the need of life insurance and invest adequately to protect what matters to them the most.

Post its newly launched brand positioning ‘Har Waqt Ke Liye Taiyaar’ (prepared for all situations), Tata AIA has changed the way it communicates with consumers, using innovative humour and emotion to connect with consumers across life stages.