Advertising – Page 3 – storyboard18

Slice teams up with Kiara Advani for summer campaign

Slice® has teamed up with brand ambassador Kiara Advani to unveil its summer campaign 'Ras Aisa Ki Bas Na Chalega.

The TVC celebrates the indulgence of biting into a juicy mango.

EMotorad launches new campaign with MS Dhoni

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

The video is an ode to the meme that went viral in 2019, leaving Mahi fans in splits that featured a Mahi look-alike grooving to Bole jo Koyal.

Zupee launches new campaign ‘Extra Winnings’ with Harbhajan Singh and Jatin Sapru

Embodying the campaign's central theme ‘Extra Winnings’, the videos emphasise the thrill of winning should never stop.

The films showcase Harbhajan and Jatin’s playful camaraderie as they engage in witty banter around Cricket and Ludo.

IPL Ads: Wondrlab’s new spot for PayZapp by HDFC Bank gets RCB Players to sell, literally

The PayZapp by HDFC film is airing during India’s biggest cricket tournament, the IPL.

Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank, says, “PayZapp’s partnership with RCB is a strategic move to leverage the cricket season extravaganza.”

Duolingo’s new campaign #EnglishMeinNahiJamta celebrates linguistic diversity

The linguistic parade continued with submissions surfacing exciting phrases like Precipitevolissimevolmente (meaning "Extremely Fast" in Italian), Sayonara (translating to "Goodbye" in Japanese), Khalis (representing "Genuine" in Arabic). Gujaratis chimed in with 'Dobi' (referring to "stupid"), Bengalis added a sprinkle of sweetness with 'Mishti' (describing "sweet"), and Telugus contributed 'bokulu' (meaning "utensils"). (Representative Image: Surendran MP via Unsplash)

68 percent urban Indians agree that there are certain phrases or words in a language that convey nuanced meanings which cannot be fully translated or expressed in English.

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

While the messaging might take a light hearted approach, the underlying target doesn’t lose focus.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

ACP Pradyuman and CID team investigate mishaps in Colgate’s new ad

Still from the ad.

Colgate MaxFresh invites consumers to participate in the investigation. The call to action extends to all, urging individuals to join the hunt for additional goofs and stand a chance to win gift hampers as a token of appreciation for their vigilance.

Savlon partners with Emiway Bantai to leverage Indian hip-hop to promote hand-washing

The campaign leverages the growing scene of Hip Hop in India and highlights to kids that handwashing is cool.

Conceptualized by Ogilvy India, the campaign features, a video post thanking Emiway Bantai for promoting handwashing, the ‘Haath Dhona Cool Hai’ music video and the Handwash Legend Hook Step Challenge.

Amazon Fashion launches new campaign with Ananya Panday and Aditya Roy Kapur

Amazon Fashion announces the launch of its latest campaign, "Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together.

The campaign centers around the insights of assembling a stylish outfit and finding the right combinations for a complete look such as such as sunglasses, watches, shoes, etc

MakeMyTrip’s summer campaign mystery solved!

Take a look at the ads and reactions to it.

Ad agency Talented has conceptualised MakeMyTrip’s summer campaign which features celebrities you can’t see.