Tag: IPL

BCCI’s April 16 meeting with franchise owners cancelled?

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

The IPL franchise owners meeting was to be held on April 16 with discussions likely around the mega auction due later this year, among other key focus areas.

EaseMyTrip partners with Rajasthan Royals as Official Travel and Experience Partner

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

As part of the tie-up, the Royals will be seen endorsing the value-add being brought to the franchise through EaseMyTrip’s travel bookings services. The partnership will come to life in the form of engaging and entertaining pieces of digital content – something that the Royals are renowned for.

Cleartrip strategically announces Dhoni as brand ambassador during IPL season

We needed a celebrity who embodies trust and can say, 'This is the brand I use and endorse’. There’s no better person than MSD to do that for us: Ayyappan Rajagopal, CEO, Cleartrip

In an exclusive chat with Storyboard18, Ayyappan Rajagopal, CEO, Cleartrip talks about advantages of having MSD on board as an ambassador, long term plans for the brand, travel hitting pre-pandemic levels and domestic travel trends.

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

Britannia Good Day presents the world’s smallest media touchpoint… pockets! Over 1 lakh random pockets across Myntra’s jeans, trousers, and pyjamas. Thousands of pockets across clothes that arrive at India’s biggest laundry chain, UClean and one of India’s biggest thrift stores - Bombay Closet Cleanse. Read on.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

Deepak Chahar’s fantasy app TFG doubles up campaign budget before IPL 2024

Deepak Chahar and his with his wife Jaya Chahar, started a sports tech enterprise named JCDC Sports in 2023. This venture introduced a fantasy sports gaming platform called TFG (Trade Fantasy Game).

In an interaction with Storyboard18, Deepak Chahar talks about their new brand campaign around IPL, pushing marketing budgets, impact of GST and more.