October 2022 – storyboard18

Anuj Tandon moves on from KRAFTON Inc to join JetSynthesys as CEO Gaming

JetSynthesys new CEO of Gaming, Anuj Tandon says, "We are on the cusp of the most transformative period for the gaming industry in India and have a once in a generation opportunity to build quality video gaming organizations from India."

Anuj Tandon will work with JetSynthesys’s founder Rajan Navani to strengthen the gaming business.

How CasinoKart is making the Indian poker goods industry AtmaNirbhar

"Since our inception in 2015, we have been constantly working towards making the Indian gaming goods ecosystem 'Atmanirbhar' and we will continue to expand our offerings based on consumer feedback." Says Aditya Sardana, CEO - CasinoKart

CasinoKart is witnessing a growth burst thanks to casinos in the country that are looking at using only India-made products.

Mast & Meh: Happilo, Costa Coffee, Sabhyata, Sebamed, Dhara

Tank-ed! Actors Sidharth Malhotra, Kiara Advani could have also been replaced by anyone in the film. We would skip the ad because it is generic.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Does a country need to rebrand to stay relevant in modern times?

The idea behind branding has far surpassed its traditional uses and is now being used for everything. Even cities, regions and countries. Places such as countries typically have the same characteristics as any regular product or service. However, rebranding a country is a much more difficult thing to do as there are many limitations and restrictions that hinder the path. The big goal behind rebranding a country is to create awareness and curiosity about that country for investors, potential tourists, migrated workers and residents.(Representative image via Unsplash)

Rebranding of countries happens for many reasons. Culture, politics and emotional sentiments stand as the major factors.

CXO Moves: Diwali ushered new beginnings for execs at Philips, Perfetti Van Melle, The Parentinc and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Havas Media’s CEO Peter Mears: “India is a great case for us to think about what the world would look like in 2025”

Peter Mears of Havas Media Group discusses impact of global events and issues on business.

Peter Mears, global CEO of Havas Media Group, on the India market and where it stands for the global media investments firm.

High Pitch Drama: The pitch process in advertising is broken. Here’s how to fix it.

The process of pitching for new business in advertising is a touchy topic. But can agencies change the pitch game? (Representational image: Jason Roswell via Unsplash)

Everyone agrees the pitching process is unfair practice, but knowing the next company is willing to do it, no one can make an effort to change it.

Gunjan Khetan joins Perfetti Van Melle India as CMO

"Culture eats strategy for breakfast - these are more than mere words. PVMI has a strong and welcoming culture that respects people and cares for them – one of the key reasons why I was very excited accepting the offer," said Gunjan Khetan.

Gunjan Khetan was a former marketing VP at Reckitt, where he spent over 12 years. He joins confectionery major Perfetti Van Melle as chief marketing officer.

Simply Speaking: Brand Gestalt – going beyond positioning

In many ways, a brand is an illusion. It exists in our unconscious and in our feelings. But that - by itself - is powerful. These connections in the mind add real value to the products and to our lives. Wearing a fake Rolex will give us less pleasure than wearing the real thing. Take the Nike swoosh off a sneaker and it loses its magic. Why? Because value gets created in the mind. It must have emotional value to you. In this way, brands can add real value, beyond their physical product attributes. It is not water, it is Evian! (Representational image via Unsplash)

Gestalt refers to how the brain prefers to seek out the whole of something, rather than the individual parts. Brand Gestalt represents the whole of the brand – it’s the complete picture.

Bookstrapping: ‘A Case Of Indian Marvels’, edited by David Davidar

‘A Case Of Indian Marvels’, an anthology of short stories that meet one simple criterion - “I read a line and I liked it enough to read the next.” Perhaps a very simple yardstick but effective nonetheless

Literature is about facilitating a broader understanding of the world around us – and while non-fiction may claim hegemony over this – fiction such as this, is truly special. Bookstrapping Rating: 3.5 stars.