Month: October 2022

Simply Speaking: The Psychology of remembering, forgetting, knowledge and common sense

A brand’s positioning merges with other things we know or have experienced. We chatter about this with other people and share our thoughts. Its attitudes become organized. Its values become established. (Representational image: Dan Farrell via Unsplash)

What we remember, why we remember and more interestingly – why we forget. After all, a brand is memory.

Dan Wieden of Wieden+Kennedy, who created Nike’s ‘Just Do It’, dies

Dan Wieden, American advertising executive and co-founder of Wieden+Kennedy, was widely regarded as one of the industry's greatest creative minds, who had built a culture at his indie agency that put creativity over conformity.

Dan Wieden, co-founder of Wieden+Kennedy, dies. Global ad industry mourns the passing of the revered adman and brain behind Nike’s Just Do It.

Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise

Under the leadership of Dr. Kurien, Operation Flood was launched in 1970 to form a nation-wide milk grid connecting milk producers and customers. This was to increase milk production and regulate variations in prices. Sustaining the appeal of milk as a drink was vital in this effort. (Image: Representative image via Unsplash)

Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.

Bookstrapping Review: The Crimson Spring by Navtej Sarna

In The Crimson Spring, when Navtej Sarna writes about fights, he becomes a warrior. When he writes about temples, he becomes a believer. And when he writes about love, he becomes a poet. (Image: Amazon)

Navtej Sarna’s The Crimson Spring leaves you wondering what could possibly motivate the atrocities inflicted by Dyer and Dwyer. Bookstrapping Rating: 3.5 stars.