October 2022 – Page 11

Nike’s ‘Just Do It’ creator Dan Wieden dies at 77: A look at his work

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.

Varun Duggirala, Rohit Raj, co-founders of The Glitch, quit to start own ventures

Varun Duggirala, Rohit Raj, co-founders of The Glitch

Varun Duggirala is working on a slow-growth project; Rohit Raj plans to set up a fintech startup after quitting the WPP-owned The Glitch.

Wunderman Thomspon appoints Preeya Vyas as its first global chief experience officer

Preeya Vyas, global chief experience officer, Wunderman Thompson

Prior to this, Vyas was the chief strategy and innovation officer at DeVito/Verdi.

Ogilvy CEO Devika Bulchandani: ‘When I started in advertising I was one of the few non-White people’

Devika Bulchandani said India is one of the top five markets for the agency.

Devika Bulchandani, global CEO of Ogilvy, joins the club of Indian-origin business leaders at the helm of big multinational corporations.

Nestle Global CEO Interview: Mark Schneider says, ‘It’s the start of the Indian age’

Nestle CEO, Mark Schneider in conversation with Storyboard18's Delshad Irani about how Nestle is future-proofing its brands and business, and focusing on the new bottom-line - People, Planet, Profits.

Mark Schneider, CEO of Nestle, shares that he is bullish on India, in an exclusive interview. Nestle plans to invest Rs 5000 crore in India by 2025.

Govt warns digital publishers, channels and OTT platforms against online betting ads

NBDA said that the decision "imperils press freedom" and "goes against the ethos of democracy," adding that it sets a dangerous precedent. (Representative image via Unsplash)

Private satellite TV channels to refrain from broadcasting ads including surrogate ads of online offshore betting platforms.

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.

Month: October 2022