Tag: Campaign

Nerolac’s classic TV ad and jingle put the shine on the brand

“Jab Ghar ki raunak badhani ho, deewaroon ko jab sajana ho…”: Vishwajeet composed the music and sang the jingle for Nerolac's iconic campaign. He was an up-coming singer, who used to sing for Kalyanji Anandji in their shows as a substitute for Kishore Kumar. The Nerolac commercial bestowed Vishwajeet with fame, being introduced as the Nerolac singer.

Enter the colourful world of paints with Nerolac’s classic TV ad and the strategy behind it.

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.

Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise

Under the leadership of Dr. Kurien, Operation Flood was launched in 1970 to form a nation-wide milk grid connecting milk producers and customers. This was to increase milk production and regulate variations in prices. Sustaining the appeal of milk as a drink was vital in this effort. (Image: Representative image via Unsplash)

Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.