January 2024 – storyboard18

Fever FM unveils its new logo and tagline

On January 30, the chief executive officer of Fever, Ramesh Menon took to Fever FM’s LinkedIn to announce the cease of operations of Fever FM, a radio station under the Fever Network. However, Fever FM was preparing for a relaunch and moving to a new digital home.

The tagline is ‘Happening Hai’ and here, listeners of Fever FM will get to select and cancel songs and playlists on air, they can choose their radio jockeys (RJs), and even curate shows among other features.

Dabur’s ad spends increase by 36.13 percent; amounts to Rs 244.54 crore

The FMCG major reported a net profit of Rs 514 crore for the October to December period. (Image source: Moneycontrol)

Dabur India’s revenue for the third quarter stood at Rs 3,255 crore, up 7 percent as against Rs 3,043 crore in the same quarter a year ago

Indian Institute of Mass Communication achieves deemed-to-be-university status

The declaration extends to IIMC New Delhi and its five regional campuses located in Jammu (Jammu & Kashmir), Amravati (Maharashtra), Aizawl (Mizoram), Kottayam (Kerala), and Dhenkanal (Odisha). (Image source: News18 Hindi)

With this new status, IIMC is now authorized to offer degrees, including doctoral degrees.

Godrej increases its ad and publicity spends by 24.47 percent YoY amounting to Rs343.27 crore

The Q3 FY 2024 consolidated volume grew at 8 percent, sales grew by 2 percent in INR terms impacted by devaluation. (Representative Image: Franki Chamaki via Unsplash)

In the corresponding quarter of the previous year, Godrej had allocated Rs 275.78 crore for ad spends.

Fast fashion major H&M’s CEO Helena Helmersson resigns as sales decline

Helena Helmersson began her career at H&M as a business controller and rose the ranks as global head of production within a decade. She is also a co-chair at Fashion Impact.

Daniel Erver to take over as CEO with immediate effect.

AR Rahman uses AI tool to recreate voices of iconic singers; netizens divided

On 29 January, Rahman cleared the air surrounding the issue and expressed that prior permission was taken by the families of the iconic singers and were also offered remuneration. (Image sourced via Forbes India)

The music composer recreated the voices of late singers Bamba Bakya and Shahul Hameed for Rajinikanth’s ‘ Lal Salaam’.

Chess.com announces grandmaster Viswanathan Anand as brand ambassador

He will be regularly conducting sessions on Chess.com's channels. (Image sourced via X)

The contract offers various benefits for chess fans such as exclusive Viswanathan Anand content and updates on global events.

iOS 18: Apple’s leap into the future of AI and messaging

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

Apple gears up to unveil iOS 18 at the Worldwide Developers Conference in June 2024 with focus on generative artificial intelligence (AI).

What’s interesting about internet sensation Orry’s ‘Aam Zindagi’

In the Storyboard18 interview, Orry didn’t rule out starting his own brand but said it's not an immediate plan. (Image sourced via Instagram - @orry1)

Mentos has released a modern take on its iconic ‘Aam Zindagi’ campaign. Teaming up with internet sensation Orry.