January 2024 – Page 55

Jio-Bp’s Rs100 crore media account now with Vibrant Media

One of the categories in the awards will be directed at those who have helped spread the country’s soft power and culture internationally. (Representational image via Unsplash by Danny Howe)

Vibrant Media will handle Jio-bp’s media duties.

We go after Gen Z in a very focused way: Viacom18’s Anshul Ailawadi

Anshul Ailawadi, Business Head of the Youth, Music, and English Entertainment Cluster at Viacom18

In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.

Zomato shattered NYE orders record; delivery partners got over Rs 98 lakh in tips, Deepinder Goyal revealed

The altered announcement triggered hungry passengers offering a tempting 60 percent discount to those who noticed the culinary twist. (Image source: Moneycontrol)

Zomato CEO and founder Deepinder Goyal said that Zomato delivered almost as many orders on NYE 2023 as in the six previous years combined.

Tata Sons’ Harish Bhat retires; Bhat was brand custodian at Tata Sons

Harish Bhat was also named by Forbes as one of the top 10 most influential Chief Marketing Officers in the world. (Harish Bhat with Tata Sons’ Chairman N Chandrasekaran (left)

Harish Bhat retired from his role as Brand Custodian at Tata Sons, after 36 years with the Tata Group.

WPP’s Mark Read named in the UK’s King’s New Year honours list

Mark Read stated that WPP sees AI as an opportunity rather than a danger, and that AI would complement, not replace, human innovation.

Mark Read, CEO of WPP, has been made a Commander of the Order of the British Empire (CBE) for services to the creative industries.