January 2024 – Page 54

Apurva Chandra gets additional charge of Department of Health and Family Welfare

Storyboard18 reported that Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021. A civil engineer by education, Chandra had earlier served as Secretary, Ministry of Labour and Employment.

Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021

Adani Wilmar’s head of marketing Sanjay Adesara moves on

In a LinkedIn post, Sanjay Adesara reflected on the significant growth he witnessed during his tenure, particularly in steering the success of the Fortune brand and contributing to the establishment and development of other notable brands under Adani Wilmar's umbrella.

Sanjay Adesara was associated with the company for 16 years.

Unilever wants to tap UEFA EURO 2024’s live audience of 5 billion people worldwide

From Unilever’s portfolio of household brands, the Nutrition brands that will activate throughout UEFA EURO 2024 include Hellmann’s, Calve, Knorr, Colman’s, Amora, and The Vegetarian Butcher. (Representative image by Lucas George Wendt via Unsplash)

Unilever kicked off a multi-brand partnership with UEFA EURO 2024 in December 2023.

Geetika Mehta becomes Nivea India’s new MD

Prior to Hershey, Mehta has over 18 years of experience at Hindustan Unilever where she handled increasing responsibilities of commercial and consumer marketing within HUL.

Mehta joins the German personal care brand from Hershey India, where she was managing director.

Unilever acquires premium haircare brand K18; grows the FMCG major’s Prestige portfolio

Terms of the deal were not disclosed. The transaction is expected to close in Q1 2024. (Representative Image: Constantin Wenning via Unsplash)

Unilever signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever’s portfolio towards higher growth areas.

Talent needs a lot of training on how to use CGI: Famous Studios’ Anant Roongta

There was another reason to be associated with the IPL. According to Roongta, the shoe has the stamp of One8, a sportswear brand owned by cricketer Virat Kohli. (Representative images by Norwood Themes via Unsplash)

The managing director of Famous Studios said that if Computer-Generated Imagery is not used in the right way, one can end up losing a lot of money.

December auto sales preview: Two-wheeler sales expected to surge 30 percent; Bajaj Auto, TVS likely top performers

As per the poll, Bajaj Auto's total sales are seen rising 25 percent to 3.51 lakh units and TVS Motor's auto sales may increase by 30 percent to 3.14 lakh units. (Representative image by SP UltraK via Unsplash)

Bajaj Auto’s total sales are likely to have risen 25 percent to 3.51 lakh units and TVS auto sales may have increased by 30 percent to 3.14 lakh units in December.

MAdTech Point: How can we make better predictions for the MAdTech industry?

How can we increase our chances of making right predictions? By expanding the aperture of our view of the industry. This can be done by collaborating with at least two adjacent industries. (Representative image by Jon Tyson via Unsplash)

As digital advertising accelerates, we are facing with the challenge of big tech platforms building their own concrete jungles on the back of privacy to grab their share of the pie. There will come a time, when ad spends will end up across 8 to 10 concrete jungles without any means to measure their ROI on common metrics.

Cadbury 5 Star and Ogilvy India launch “Do Nothing” campaign

A still from the ad

The new ad titled ‘Elevator’ tells the story of a person whose phone rings at the most inappropriate time, but he’s too absorbed in enjoying his Cadbury 5 Star to do anything about it

Navigating the future: unravelling trends in consumer and media behaviour in 2024

We're witnessing a dual movement of localization and globalization. Brands’ story telling is increasingly incorporating local narratives and ingredients, creating region-specific offerings. (Representative Image:Jacek Dylag via Unsplash)

From the surging popularity of social commerce and the pervasive impact of AI- powered marketing to the escalating demand for personalized and purpose-driven experiences that make for meaningful content, brands are challenged to be agile and adaptable to stay ahead of the curve.