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EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan

Uday Mohan, Managing Director, Havas Media India states that News genre will have exponential growth in viewership. There is a healthy mix of viewership in the country with Hindi language at 31 percent & regional language at 36 percent in terms of news viewership. This is other than 450 million reach through digital news platforms.

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.

Bournvita among drinks to be removed from e-commerce platforms’ “health drinks” section, says Govt

The Govt advised all e-commerce companies and portals to remove drinks and beverages that included Bournvita from the ‘heathy drinks’ category. (Image sourced via Instagram)

The National Commission for Protection of Child Rights (NCPCR) said that there is no “health drink defined under the FSS Act 2006, rules and regulations as submitted by FSSAl & Mondelez India”.

How sneakers made their way into corporate culture

As sneaker culture continues to evolve, these top 5 trending sneakers exemplify the fusion of style, comfort, and cultural relevance. (Representational image via Unsplash)

As the boundary between work and leisure blurs, sneakers have seamlessly integrated into our wardrobes, offering comfort and style in equal measure.

2023 EV battery market growth exceeds that of EVs, Chinese dominance continues

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

Average battery capacity continues to be an important metric, and expanding range, especially for mid-to-high EVs, is a priority for OEMs.

Gaming industry to almost double to $6 billion by 2028: Report

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

The report highlights a rising demand for content that resonates with local tastes and narratives, driving the Indian language translation market to a substantial valuation of nearly $500 million.

OnePlus products to not be sold by retail chains starting May 1

ORA is the registered Organised Retail Association which has 23 members including Poorvika, Sangeetha, Big C, and Pooja in the Southern and Western regions. (Image source: Unsplash)

Indian – Southern and Western retail chains to stop selling OnePlus products due to unresolved issues of narrow profit margins, delays in claim processing and bundling.

SEBI says ‘no action’ against Zee’s Subhash Chandra until April 30

Earlier, the Bombay High Court had granted SEBI two weeks to respond to Chandra's petition.

Chandra has been asked by a bench led by Justice G.S. Kulkarni and Justice Firdosh Pooniwala to file a rejoinder.

Premji Invest to fund $50-$70 million in Canva

India is one of the fastest growing markets for Canva and the company will continue investing heavily in this region, as per co-founder and COO Clifford Obrecht who also said that the country also has one of the largest creator communities on Facebook. (Image sourced from Canva's website)

This is part of Canva’s recent secondary market sale, where shares worth $1.6 billion changed hands between existing and new shareholders, at a valuation of $26 billion.

Edtech layoffs: Scaler cuts several jobs in sales and marketing department

Scaler had earlier said in a media interview, that it increased its workforce by over 150 percent to around 2000, as compared to the 800 employees it had in February 2022. (Representative Image: Tarik Haiga via Unsplash)

The Tiger Global-backed edtech firm Scaler initiates layoffs that will impact 10 percent of total workforce in sales and marketing departments.