Tag: IPL 2024

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan

Uday Mohan, Managing Director, Havas Media India states that News genre will have exponential growth in viewership. There is a healthy mix of viewership in the country with Hindi language at 31 percent & regional language at 36 percent in terms of news viewership. This is other than 450 million reach through digital news platforms.

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.

Building brand loyalty through community engagement in sports

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

For brands to develop authentic connections with the community, brands can host their sports events or support a local sport team or athlete or even host community watch parties, fan meet-up events or the most effective way, support grassroots sports initiatives consistently, writes Shubhangi Gupta, CMO and Co-founder, SportVot.

BeBetta projects reaching 15 million users by end of 2024: Meet Shah

While competitors tend to prioritise transactions and monetisation, our focus lies in creating an experience that goes beyond mere financial transactions. (Image by @bebettaapp via Instagram)

Meet Shah, Founder & CEO, BeBetta discusses the inspiration behind relaunching the BeBetta app during the IPL season, how BeBetta is differentiating itself from competitors like Dream11, MPL, Gamezy, and Bet365 and strategies that were employed to maximise reach and engagement across diverse distribution channels.

Dream11’s parent Sporta Technologies is top advertiser for the first 7 IPL matches

The fantasy sports brand is also the co-presenter for IPL 2024 on both Disney Star and JioCinema. (Image source: Moneycontrol)

The brand also launched an IPL special campaign last month. The ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featured a long line of celebrities from Rohit Sharma to Preity Zinta, to Samantha Prabhu, Supriya Pathak, KL Rahul, Sanju Samson and Suneil Shetty.

IPL 17 kicks off with 4 percent surge in TV ad volume over first 7 matches

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

As per latest TAM data, Dream11’s parent company, Sporta Technologies is the top advertiser for the first seven matches of IPL 17, contributing close to 11 percent of ad volume.

IPL 2024 viewership soars, sponsors take note

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

The viewership boom is attracting new sponsors, with the total count jumping from 30 to nearly 35 in just two weeks.

Timex becomes official timekeeper for Punjab Kings in Tata IPL 2024

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

This partnership with Punjab Kings, is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.

BCCI announces full schedule of IPL 2024

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

May 26 is slated to be the date of the IPL 2024 finale.