elections2024 – storyboard18

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan

Uday Mohan, Managing Director, Havas Media India states that News genre will have exponential growth in viewership. There is a healthy mix of viewership in the country with Hindi language at 31 percent & regional language at 36 percent in terms of news viewership. This is other than 450 million reach through digital news platforms.

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.

Election countdown: BJP and Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls

In the last week alone, Bharatiya Janata Party (BJP) and Congress together spent close to Rs 8 crore on Google and Meta ads.(Photo by Marvin Meyer on Unsplash)

Last-minute spending frenzy on digital platforms sees BJP and Congress leading the charge, while affiliate pages on Meta outspend major political players.

No Pappu, no Kejriwal, no Dulha; Spotlight is on PM Modi’s development agenda in new BJP campaign

Unlike the past few campaigns where the focus was on opposition and their failures, the new ad ensures that the spotlight remains on Modi.

Bharatiya Janata Party (BJP) launches ‘Sapne Nahi Hakikat Bunte Hai Tabhi Sab Modi Ko Chunte Hai’ campaign, emphasising PM Modi’s Bharat focus and decade of achievements.

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

While the messaging might take a light hearted approach, the underlying target doesn’t lose focus.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

MCD removes over half a million political ads in Delhi before Lok Sabha elections

The advertisements removed by the Municipal Corporation of Delhi comprised hoardings, posters, banners, wall paintings, signages, and flags.

Actor Ayushmann Khurrana appointed Election Commission ambassador for 2024 Lok Sabha polls

Khurana is also UNICEF’s National Ambassador for India along with the likes of cricket legend Sachin Tendulkar. He is also the face of UNICEF’s global campaign EVAC (Ending Violence Against Children) with soccer icon David Beckham.(Image sourced from Moneycontrol)

In this campaign, Khurana will urge the youth to take action and exercise their right to select the nation’s future leaders.

Delhi-based marketing consultancy One Source joins BJP’s digital marketing arsenal for 2024 elections

No single agency can claim credit for the Bharatiya Janata Party's (BJP) Lok Sabha campaigns. The party has put together a diverse agency roster.(Image source: CNBC-TV18)

According to industry insiders, the agency holds a portion of the ruling party’s digital creative mandate.

Explained: How political parties’ media buying mirrors, and diverges from FMCG brands

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

Both political parties and brands are vying for the attention of the same group – the voter/consumer. The end goal is also the same. However, there are some key differences when it comes to media planning and buying. Find out what they are.