Tag: Dream11

Dream11’s parent Sporta Technologies is top advertiser for the first 7 IPL matches

The fantasy sports brand is also the co-presenter for IPL 2024 on both Disney Star and JioCinema. (Image source: Moneycontrol)

The brand also launched an IPL special campaign last month. The ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featured a long line of celebrities from Rohit Sharma to Preity Zinta, to Samantha Prabhu, Supriya Pathak, KL Rahul, Sanju Samson and Suneil Shetty.

IPL 2024: Dream11 targets big growth with new campaign; can it repeat last year’s 55 mn user haul?

"While there might be a brief lull after the World Cup, cricket consumption, particularly T20s, shows no signs of slowing down. Viewership numbers suggest a strong season ahead,"said Mudaliar

Dream 11 just launched the ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featuring a long line of celebrities from Rohit Sharma to Suneil Shetty. Together with another campaign starring Varun Dhawan and Kareena Kapoor, Dream11 hopes to add new users while hyper-engaging existing ones on the fantasy platform.

Why e-sports and gaming firms went on an IPL marketing overdrive

As per a February 2022 Deloitte report, the Indian fantasy sports industry base alone grew by over 20 lakh users between May 2021 and June 2021, and this growth can be linked to Phase 1 of IPL that year. (Representative Image via Unsplash)

In a bid to enhance user base and traffic, gaming and esports companies have pumped in a sizable chunk of their annual ad budget into IPL 2022. The companies expect at least 20-30% rise in user base this IPL season.